Digital Marketing Manager - Technology Products - Noke jobs in United States
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Janus International · 1 week ago

Digital Marketing Manager - Technology Products - Noke

Janus International is seeking a data-driven inbound marketer for their technology business unit. The Digital Marketing Manager will be responsible for creating content, managing digital lead generation, and optimizing marketing processes to convert site traffic into leads.

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Responsibilities

Manage and create content rich that attracts a qualified audience for our technology business unit. This includes creating and optimizing awareness and consideration content including (but not limited to) blog posts, reports, webinars, infographics, etc
Work with the creative team to create in-depth pieces of content (ebooks, videos, case studies, whitepapers)
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
Optimize marketing automation and lead nurturing processes (creation and refinement of workflows, email, content, forms, landing pages, segments, CTA’s, social posts, etc.) for our technology business unit
Blog on an ongoing basis to support and promote content offers and to attract site visitors through search, social media, and email subscribers
Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests
Optimize site traffic through organic SEO
Coordinates with the Product team to help message updates to existing customers
Together with the product team, educate both internal and external stakeholders about our product features and their benefits
Create product content (e.g., website copy, blog posts, landing pages, sales enablement content, etc.) to articulate the benefits of our technology products & offering to the world

Qualification

B2B digital marketingHubspot marketing automationSEOGoogle AnalyticsLinkedIn AdsContent creationData-driven decision makingSaaS/IoT market experienceCreative thinking

Required

BA/BS or equivalent marketing experience
3+ years of experience in B2B digital marketing or content marketing
2+ years of experience using Hubspot marketing automation & blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows)
Excellent communicator and creative thinker, with an ability to use data to inform all decisions

Preferred

BA/BS in Marketing or Communications
Experience with SEO, Google Analytics, and LinkedIn Ads
Experience with SaaS/IoT market in a plus

Company

Janus International

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Janus International Group is the leading global manufacturer and supplier of turn-key self-storage, commercial and industrial building solutions including: roll up and swing doors, hallway systems, relocatable storage units, and facility and door automation technologies.

Funding

Current Stage
Public Company
Total Funding
$250M
2021-06-08Post Ipo Equity· $250M
2021-06-08IPO
2018-01-17Acquired

Leadership Team

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Rebecca Castillo
Vice President of Human Resources
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Terry Bagley
President
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Company data provided by crunchbase