URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) · 1 week ago
URBN Digital Optimization Specialist
Philadelphia, PA
Full-time
Onsite
Entry, Mid Level
2+ years expURBN is a leading global retailer dedicated to delivering personalized, data-driven campaigns across multiple digital touch points. The Digital Optimization Specialist will be responsible for developing A/B test experiences, managing data signals, and ensuring compliance with platform requirements while collaborating with cross-functional teams.
ApparelFashionLifestyleWeb Design
Responsibilities
Develop various complex user experiences on our websites via our A/B testing platform based on defined use cases and specifications
Work closely with Brand, Product, and Engineering partners to ensure tests built are aligned with product strategies, business goals, and best practices; act as a SME for all site A/B testing capabilities
Develop and execute thorough QA plans for any tests built
Oversee the daily management and optimization of data signals to marketing and analytics partners (e.g., Google, Meta, etc.) from our digital properties
Ensure all data attributes are accurate, updated, and aligned with communicated business requirements
Partner with engineering teams to QA changes as they are made
Troubleshoot and support the resolution of issues relating to data signal errors, changes, bugs, etc
Develop automated methods to monitor and audit the quality of data originating from our digital properties
Qualification
Required
Bachelor's degree in software engineering, analytics, data science or related field
2+ years' experience building website user experiences for experimentation
Proficient with JavaScript, CSS, and other relevant programming languages to build new front-end user experiences in A/B testing platforms (e.g., SiteSpect, Monetate, Optimizely, or others)
Strong foundational knowledge of data collection strategies and best practices
Strong attention to detail, with a focus on accuracy and consistency in all tasks
Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders
Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently
Preferred
Familiarity with tag management platforms and various related tooling
Advanced experience (custom code writing) with tag management tools (e.g., Tealium, Google Tag Manager, or others)
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
URBN Urban Outfitters, Inc.
10001+ employees
H1B Sponsorship
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (14)
2023 (22)
2022 (19)
2021 (20)
2020 (13)
Funding
Current Stage
Late StageLeadership Team
Azeez Hayne
Chief Administrative Officer
Ermenedgildo Zegna
Founder
Recent News
Benzinga.com
2025-08-29
Company data provided by crunchbase