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D&H Distributing · 3 weeks ago

Director, SCALE Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

D&H Distributing is a 100+ year old Employee-Owned technology distributor that offers end-to-end solutions for resellers and retailers. They are seeking a Head of Marketing for their SCALE division to develop and execute marketing strategies that drive business growth and client engagement.

Hardware

Responsibilities

Identification of successful growth marketing strategies, development of sales tools including client case studies, and collateral to support ongoing sales efforts

Recommend and implement innovative marketing ideas through creative content creation to achieve competitive advantages and market differentiation

Candidate will serve as the steward of D&H Supply Chain Services brands, ensuring proper, consistent, and respectful awareness and usage

Coordinate external marketing efforts with industry publications and industry analysts

Oversee all online marketing activities including social media properties and the company website. Monitor SEO and SEM success via tracking and optimization. Coordinate efforts for reviewing and deployment of improvements to website(s) to best conform to next-gen Generative Engine Optimization (GEO) response and position D&H Supply Chain Services brands for tomorrow’s client

Evaluate user behavior and assess acquisition strategies to maintain a competitive edge in growth marketing

Coordinate market research with sales leaders and lines of business to grow the business through targeted campaigns in verticals identified for growth

Create content such as case studies, blogs, and white papers. Ensure alignment with marketing strategies to nurture prospects and clients through the buyer journey

Collaborate closely with sales and account management teams to ensure marketing strategies convert to qualified leads and closed deals, while driving business success through innovative growth marketing initiatives

Manage end-to-end digital marketing campaigns from planning to execution, ensuring alignment with sales objectives, and maximizing ROI through performance evaluation and data analysis

Lead the development and execution of comprehensive digital marketing strategies across SEO, SEM, GEO, website, email, video, and other channels to drive business growth, lead generation, and brand exposure for all SCALE business lines

Monitor digital trends and competitor activities to inform strategy, refine lead generation efforts, and optimize customer acquisition across various channels

Leverage the use of marketing automation tools (e.g., CRM, Data Validation, Process Automation) to scale and improve lead nurturing, conversion, and customer engagement

Manage advertising budgets, allocate resources effectively, and report on campaign performance, ensuring budget optimization and growth results

Establish key performance indicators and metrics for all marketing-based activities

Mentor and manage a team, fostering cross-functional collaboration and continuous improvement, while building relationships with internal stakeholders, external vendors, and industry influencers

Qualification

B2B marketingDigital marketingGrowth marketingMarketing automationContent creationSEOLeadership skillsCommunication skillsStrategic thinking

Required

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Minimum of 5-7 years of experience in ecommerce and B2B marketing, with a focus on growth marketing, digital marketing, analytics, demand generation, and performance marketing

Strong leadership skills and a history of scaling and managing marketing teams in a fluid market

Ability to adapt to trends, allocate resources, cross-train, and influence team performance

Persuasive internal voice with clear communication; able to champion strategic initiatives, define advertising budgets, and win support from within the organization

Skilled content creator and enabler (case studies, blogs, white papers)

Strategic thinker with demonstrated ability to define problems, gather data, establish facts, and reach solid conclusions

Deep understanding of various digital marketing channels including paid search, SEO, email marketing, social media, and content marketing, maximizing ROI through performance evaluation

Experience with marketing automation tools and analytics

Willingness to be a changemaker in an environment where your unique voice and direction are critical to our success

Preferred

Proven success and experience in marketing for a 3PL or eCommerce fulfillment provider

Emphasis on delivering solutions and services tailored to B2B clients

Enthusiastic about identifying the overall branding, growth marketing, demand generation and the client engagement lifecycle, acquisition, analytics, and driving measurable results through brand impressions and growth