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Responsive · 2 months ago

Director- Scaled Growth Marketing

United States

Full-time

Remote

Director/Executive

$175K/yr - $225K/yr

8+ years exp

Responsive, formerly RFPIO, is the market leader in Strategic Response Management SaaS solutions. The Director of Scaled Growth Marketing will drive pipeline creation and lifecycle engagement across the Commercial segment, owning the strategy and execution of marketing programs to generate demand and expand accounts efficiently.

Artificial Intelligence (AI)Cloud ManagementCRMKnowledge ManagementMachine LearningSaaSSales AutomationSoftware

Growth Opportunities

Responsibilities

Own Commercial Pipeline Targets (SMB + Mid-Market)

Lead marketing programs that deliver new business SQOs and pipeline for SMB-focused and new PLG products

Partner with RevOps to define funnel metrics and track attribution across channels

Design and Execute Scaled Campaigns

Run multi-channel inbound programs (SEO, paid search, review sites, outbound email, nurture flows) to drive efficient pipeline at scale

Develop onboarding and adoption campaigns that accelerate time-to-value for self-service customers

Partner with the Creative and Integrated Marketing teams to align on creative campaign strategy, content creation needs, and channel orchestration

Persona-Based Campaigns

Build and scale campaigns targeting priority personas in the Commercial motion

Collaborate with Product Marketing to ensure messaging and offers resonate with each persona segment

Identify relevant channels to reach priority personas at each step of the intent formation process

Cross-Functional Leadership

Act as the connective tissue between Growth, Product Marketing, Sales, Customer Success, Alliances, and Brand/Creative

Ensure alignment of campaigns with product launches, customer journey milestones, sales plays and partner motions

SEO, GEO, and Content Accountability

Own accountability for pipeline outcomes driven by SEO, GEO, and content marketing

Partner with the Web SEO/GEO Center of Excellence for technical execution and optimization

Ensure alignment between content, SEO, and growth priorities to maximize SQO impact

Test and Scale New Channels

Pilot and evaluate emerging growth levers (podcasts, OOH, direct mail, community sponsorships) to identify scalable demand sources

Scale programs that deliver consistent ROI

Qualification

Growth marketingDemand generationLifecycle marketingB2B SaaS experienceData analysisCross-functional collaborationStrategic executionPersona-driven campaignsTeam managementCreative problem-solving