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TierPoint · 1 week ago

SEO/AEO & Web Strategy Manager

United States

Full-time

Remote

Mid, Senior Level

$83K/yr - $133K/yr

4+ years exp

TierPoint is seeking an experienced, data-driven SEO/AEO & Web Strategy Manager to enhance organic visibility across traditional search engines and AI-powered platforms. The role involves developing and executing strategies to drive qualified traffic, collaborating with cross-functional teams, and optimizing content and technical SEO practices.

Cloud ComputingData CenterInformation ServicesInformation TechnologyIT Infrastructure

Responsibilities

Own and evolve the organic search strategy across traditional SEO and AI-powered discovery platforms

Be the SEO/AEO expert for the company, continually monitoring traffic and impacts of algorithm changes, AI advancements, market dynamics, etc

Work closely with product marketing, digital, content, and more to enable all teams with SEO knowledge and best practices, helping to amplify SEO efforts further

Develop specific strategies to increase visibility across AI platforms by using structured data (Schema.org markup), optimizing content for conversational queries, and formatting content for easy AI extraction

Partner with team leadership to discover and prioritize media opportunities that amplify the TierPoint brand

Collaborate with product marketing, web development, security, and UX teams to implement best practices for site architecture, crawlability, indexation, Core Web Vitals, and mobile optimization

Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance

Execute continuous on-page SEO audits, identify improvement areas, and partner with content, product marketing, and growth marketing to make those improvements

Lead keyword, intent, and entity analysis to partner with content teams in developing high-impact, SEO/AEO-optimized content that provides concise, direct answers to user questions

Continually conduct keyword research to uncover new opportunities based on market trends and the evolution of the TierPoint products and services lineup

Perform content audits to advise content creators on what content to create and when and provide insights updates to old content and when to consolidate or remove content

Build and maintain a detailed content roadmap for the company website, tierpoint.com, ensuring timely and high-quality delivery of initiatives to drive organic traffic growth

Monitor performance using tools like Google Analytics (GA4), Google Search Console (GSC), Ahrefs, or Semrush, and translate data into actionable recommendations and key performance indicators (KPIs) for leadership

Optimize user journeys to improve conversion rates by analyzing website performance, A/B testing landing pages, and refining CTAs and content

Monitor and analyze SEO channel performance and maintain reporting on overall performance, traffic, conversion, and keyword rankings

Stay ahead of emerging trends in AI search behavior, algorithmic shifts, and evolving Search Engine Results Page (SERP) features to ensure the company remains an industry leader

Act as a subject matter expert to educate and collaborate with marketing, brand/creative, product, and engineering teams to ensure SEO/AEO best practices are integrated into development cycles and marketing campaigns

Provides quality internal and external customer service surrounding the Company values

Other duties as assigned

Qualification

SEOAEOData AnalysisTechnical SEOContent StrategyAnalytical SkillsTools ExpertiseWeb DevelopmentWordPressMS Office SuiteCommunication SkillsProject ManagementCollaboration SkillsSelf-starter

Required

4+ years of experience in SEO, content optimization, or technical marketing, with a proven track record of driving measurable organic growth

Technical Proficiency: Deep understanding of on-page, off-page, and technical SEO best practices, including HTML, CSS, JavaScript, and web development principles as they relate to search

Content Strategy: Demonstrated understanding of how content drives discoverability and engagement for our ICP and buying committee members

Appropriately leverage link-building programs

Combine knowledge of company priorities with analysis of organic performance and keyword research to prioritize strategic traffic and brand goals in collaboration with content marketing team

Ability to connect strategic priorities with opportunities for earned media

AEO Familiarity: Familiarity with emerging AI platforms like Google's AI Overviews, ChatGPT, and Perplexity and their role in shaping discovery, including knowledge of semantic search and schema-driven content

Analytical Skills: Strong ability to analyze complex data sets, derive insights, and use experimentation (like A/B testing) to optimize performance

Tools Expertise: Proficiency with industry-standard SEO and analytics tools, such as Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog

Soft Skills: Excellent communication, project management, and collaboration skills to work effectively with cross-functional teams and external stakeholders

Self-starter who can make proactive strategies a reality through cross-functional programs

A passion for data with an ability to extract actionable insights from multiple data sources

Excellent verbal, written, and interpersonal skills

Ability to prioritize and organize effectively

Ability to work on multiple projects simultaneously

Ability to work both independently and with others

Ability to operate in a fast moving, team-oriented, collaborative environment with tight deadlines

Proficiency in using MS Office Suite and Windows-based computer applications