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Hard Rock International · 7 hours ago

Content Marketing Manager

Davie, FL

Full-time

Onsite

Senior Level

7+ years exp

Hard Rock International is a global leader in hospitality and entertainment, and they are seeking a Content Marketing Manager to enhance their social media presence. This role involves managing social media strategies, influencer partnerships, and content creation to drive engagement and brand awareness.

Media and EntertainmentMusicNightclubsNightlifeReservationsTravel

H1B Sponsor Likely

Responsibilities

Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities

Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met

Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure

Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, Linked In, Instagram, as well as, new/emerging platforms like Threads, etc

Help lead the Social sharing expectations for the brand; Improve content and help reduce promotional costs

Responsible for Social Growth and Social Engagement expectation for the brand; Improvement of consumer engagement with current posting strategy to help improve organic reach and lower ad costs

Work with existing Social Agencies for Reporting and Measurement Metrics

Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct

Lead efforts of the planning, development and implementation of social media strategies, editorial calendars, and tactical plans, ensuring that all social media messages, measurements and content are relevant to target audience and on brand

Responsible for community engagement and involvement via social media and in person

Provide onsite presence for events, promotions celebrity appearances for content building and live social media engagement

Establish and grow relationships with key influencers in digital space, such as bloggers, high profile followed personalities, entertainers, etc

Create effective copy and creative campaigns for earned media exposure

Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness

Create mobile and social media campaign strategy including program outlines and provide recommendations

Understand current trends, technologies and advancements in social, mobile and online review sites

Oversee production and implementation of mobile and social campaigns

On an ongoing basis, measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights

Maintain consistent system of measurement and evaluation of social and mobile program success using such platforms as Emplifi

Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, new sites, blogs, etc)

Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI

Work closely with internal departments to resolve customer/crisis service issues in digital spaces

Monitor online reviews on sites such as Trip Advisor, Yelp, OTA sites, etc

Engage and align partnerships with paid & non-paid social media efforts and campaigns

Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns

Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts

Assist public relations team as needed

Support other key marketing efforts as needed

Qualification

Social media marketingDigital marketingBrand managementContent creationInfluencer managementMarketing budget managementMobile marketingCustomer service skillsTechnology savvyMicrosoft OfficeAdobe SuiteCapCutAttention to detailCommunication skillsInterpersonal skills

Required

At least 7 years direct social, digital, marketing and/or brand marketing experience, including implementation of digital, mobile and emerging campaigns

At least 5 years of social media/web 2.0 experience as an online marketer

Demonstrated ability to manage marketing budgets effectively

Bachelor's degree in, hospitality, marketing, or business administration, or the equivalent combination of education and experience

Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns

Experience in leveraging social media platforms for an advertising campaign

Understand social media universe including Facebook, Twitter, Linked In, YouTube, Tik Tok, Instagram, blogs, etc

Attention to detail

Ability to effectively communicate in both written and verbal formats

Ability to assist in the planning, development, and implementation of projects/programs

Work well under pressure of deadlines

Have the ability to exercise a great deal of initiative, forward strategic thinking and independent judgment

Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices

Excellent customer service skills

Have interpersonal skills to deal effectively with all business contacts

Professional appearance and demeanor

Work varied shifts, including nights, weekends and holidays

Must be able to communicate effectively with guests in English, specific to position duties and responsibilities

Must be able to speak to the general public and/or groups of individuals

Proficient knowledge of Microsoft Office suite of products, CapCut and Adobe Suite

As part of employment process, final candidates will be required to obtain gaming licensure by completing a background check with Tejon Gaming Authority, prior to an offer being extended

Preferred

At least 3 years of hospitality experience preferred

Experience preferred in brand management, development and implementation

Company

Hard Rock International

Glassdoor3.8

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes.

Founded in 1971

Davie, Florida, USA

10001+ employees

https://www.hardrockhotels.com

H1B Sponsorship

Hard Rock International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2020 (2)