HireTalent - Staffing & Recruiting Firm ยท 1 month ago
Marketing Lead Analyst
United States
Full-time
Remote
Mid Level
3+ years expHireTalent is a staffing and recruiting firm seeking a Marketing Lead Analyst to support B2B lifecycle marketing strategies for channel partners. The role involves delivering B2B digital campaigns, managing creative development, and ensuring project timelines and budgets are adhered to.
DeliveryHuman ResourcesStaffing Agency
Responsibilities
Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and/or digital campaign creative that leads to sales inquiries
Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results
Write creative briefs and supporting documents, gather data as needed
Engage functional areas to produce and execute B2B campaigns, as needed
Works with media vendors on projects from inception to delivery, including trafficking
Assists in positioning, messages, and media mix planning
Assemble Campaign Experience Components in AEM (Adobe Experience Manager)
Finalize contact lists and send to various channel partners ahead of campaign go live
Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed
Tracks and analyzes results of marketing activities and share out reporting related information
Performs quality audits and checks to ensure accuracy of materials
Provides feedback and input to drive technical and process changes to improve results
Qualification
Required
Bachelor's degree required
Minimum 3 years of experience in insurance or finance, preferably in B2B marketing or demand generation
Strong time and project management skills; ability to juggle and execute multiple projects
Previous experience leading work with internal or external creative agencies
Knowledge of marketing technology, digital campaign reporting and metrics
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns
Excellent oral and written communication skills; strong interpersonal skills
Knowledge of Microsoft Office suite - advanced Excel skills a plus
Project Management
AEM proficiency with experience building out pages for a campaign
Campaign Management experience
Experience with Marketo, Wrike, Miro (similar to Mural)
Preferred
Experience with Adobe Experience Manager, Marketo, Wrike and/or Demandbase a plus
Preferable experience in insurance or finance, but not mandatory
Experience with Adobe Analytics and On24
Experience with virtual events and direct mail vendors
Company
HireTalent - Staffing & Recruiting Firm
HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ashish Kaushal
CEO / Founder
Company data provided by crunchbase