Crecera Brands · 2 months ago
Art Director/Designer
Bloomington, Minnesota, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expCrecera Brands is a leading retailer of outdoor gear and sporting goods, and they are seeking an Art Director/Designer for their Sportsman’s Guide business. This role involves shaping brand design, enhancing digital user experience, and executing consumer campaigns to drive brand visibility and growth.
Internet
Responsibilities
Work with Creative Director to ensure campaign and brand concepts come to life
Work with creative designers, channel managers, developers, and stakeholders to align project goals and deliverables
Lead the creative development process resulting in high-quality creative assets, campaigns, and content that are visually compelling and strategically aligned across all consumer touchpoints (site, email, sms, social, print, etc.)
Oversee the end-to-end creative process for given brand/sector from concept development to final execution
Partner with UX Leader to create wireframes, storyboards, user flows, and prototypes to effectively communicate design ideas
Ensure all creative outputs meet brand standards and are aligned with strategic objectives
Develop innovative design concepts that elevate our brand across all mediums
Stay informed on design trends, tools, and technologies to keep the brand fresh and competitive
Collaborate cross-functionally to translate business objectives into creative strategies
Allocate resources effectively and manage workflows to meet deadlines and project requirements
Manage multiple creative projects simultaneously, ensuring high-quality output within scope and budget
Coordinate with external agencies, freelancers, and vendors to augment internal capabilities when needed
Address feedback constructively and adjust as necessary to meet project goals
Track and evaluate the effectiveness of creative campaigns and initiatives
Regularly report on creative performance, insights, and recommendations to senior leadership & conduct regular reviews of creative work to ensure alignment with brand strategy and standards
Conceptualize Photo/Video shoots with Photographer and Videographers
May require some on-location traveling for Photo / Video shoots
Qualification
Required
Associate or bachelor's degree in graphic design, user experience, Fine Arts, or related accreditation
10+ years of experience in brand design, creative strategy/art direction, digital user experience or related roles
Strong portfolio showcasing expertise in art direction, design, and creative production
Exceptional skills in design software (e.g., Adobe Creative Suite, Figma, etc..)
Proven ability to manage complex projects and lead creative teams
Experience working with Photographers and Videographers
Strong understanding of digital marketing, UX/UI design, and emerging creative trends
Excellent communication, presentation, and organizational skills
Preferred
Knowledge of AI and emerging technology a plus. (Midjourney, Chat GPT, Gemini/Nano-Banana, Flux Koncept)
Company
Crecera Brands
Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of hunting, camping, fishing, baseball, softball, and golf equipment and apparel.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Gutierrez
Chief Financial Officer
Scott Williams
Chief Human Resources Officer
Company data provided by crunchbase