Crecera Brands · 1 month ago
HubSpot Marketing Automation and Member Acquisition Specialist
United States
Full-time
Remote
Mid LevelCrecera Brands is seeking a HubSpot Marketing Automation and Member Acquisition Specialist responsible for architecting, writing, designing, and deploying marketing automation systems to drive new membership growth. The role involves managing the entire customer acquisition lifecycle inside HubSpot, focusing on lead nurturing, email and SMS automation, and segmentation.
Internet
Responsibilities
Build, manage, and optimize complex HubSpot workflows that guide prospects through the acquisition lifecycle
Create robust reporting within HubSpot on full member acquisition lifecycle
Create and manage the lead scoring pipeline and stage progression logic from Lead to SQL
Develop Sales pipeline for SQL
Write persuasive, conversion focused copy for all automated and campaign-based email and SMS communications
Design and build emails directly in HubSpot using modules, templates, or custom layouts
Ensure all automated content matches brand voice and direct response best practices
Continuously iterate on messaging based on performance data
Build and maintain a HubSpot lead scoring system based on engagement, behavior, demographics, and buying intent
Automate the progression of leads to MQL and SQL status based on defined criteria
Collaborate with internal teams to refine qualification thresholds and handoff processes
Create and maintain dynamic lists and smart segments based on behavior, lifecycle stage, and acquisition source
Ensure all automation pathways route leads to the correct messaging sequence automatically
Maintain data hygiene across properties, lists, workflows, and triggers
Implement automated retargeting through email and SMS for nonmembers to keep prospects engaged throughout the acquisition journey
Build multi step nurture sequences customized to intent signals such as pricing page views, lead magnet interactions, high engagement, and other website behaviors
Ensure high intent leads are surfaced to sales or membership teams when appropriate
Build dashboards and reports for new lead flow, lead scoring and progression, nurture engagement, workflow performance, and MQL to SQL conversion
Provide insights to refine automation logic, messaging, and segmentation based on data
Partner with the funnel optimization team to ensure automation complements the page and offers performance
Collaborate with leadership, creative teams, and external partners to ensure consistent messaging and acquisition strategy
Support advertising agencies with follow up messaging and scripts
Qualification
Required
Deep experience with HubSpot Marketing Hub automation, workflows, segmentation, and lead scoring
Expertise in HubSpot reporting
Strong email design and direct response copy writing skills
Strong understanding of membership nurture and acquisition strategy
Ability to design and build emails using HubSpot's email tools and templates
Attention to detail in managing workflow logic, triggers, and data structures
Ability to interpret performance data and adjust nurture and automation systems accordingly
Strong communication and collaboration skills
Organized, self directed, and able to manage multiple automation tracks simultaneously
Company
Crecera Brands
Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of hunting, camping, fishing, baseball, softball, and golf equipment and apparel.
Founded in 1977
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Gutierrez
Chief Financial Officer
Scott Williams
Chief Human Resources Officer
Company data provided by crunchbase