This job has closed.

Critical Start · 1 day ago

Director, Field & Channel Marketing

Phoenix, AZ

Full-time

Onsite

Director/Executive

$140K/yr - $150K/yr

10+ years exp

Critical Start is a cybersecurity company focused on redefining security measures. The Director of Field & Channel Marketing will lead strategies that drive demand and support the sales organization, overseeing the BDR team and ensuring alignment across marketing, sales, and channel partners.

Cyber SecurityInformation ServicesInformation TechnologyNetwork Security

Growth Opportunities

Responsibilities

Collaborate with the VP of Marketing to define and execute integrated Field, Channel, and BDR strategies that align with corporate objectives, go-to-market initiatives, and sales priorities

Lead and support a high-performing team of Field & Channel Marketers and BDRs, fostering a culture of accountability, innovation, and measurable results

Partner with sales and channel leadership to ensure strong cross-functional alignment on goals, pipeline metrics, and initiatives

Guide and enable the BDR function in partnership with sales leadership, ensuring alignment on target accounts, outreach strategies, and follow-up practices

Build BDR cadences connected to campaigns, ABM plays, partner programs, and field events to maximize conversion of leads into qualified opportunities

Define and monitor KPIs for lead generation, conversion, and sales support

Provide coaching and development to enhance messaging, outreach effectiveness, and overall sales readiness

Contribute to defining and executing the global partner marketing strategy in alignment with company objectives and partner go-to-market motions

Co-develop partner marketing initiatives, MDF utilization strategies, and enablement programs with key channel partners

Drive co-branded campaigns, joint events, and integrated demand-generation programs across the partner ecosystem, ensuring measurable partner-sourced and partner-influenced pipeline

Build scalable partner marketing frameworks to strengthen engagement and support joint pipeline growth

Lead execution of demand-generation activities, including regional events, partner summits, trade shows, roadshows, and executive roundtables

Apply account-based marketing (ABM) strategies and tailored content to maximize ROI in target accounts

Establish clear frameworks to measure campaign effectiveness, ROI, BDR contribution, and sales pipeline acceleration

Manage Field & Channel Marketing budgets and investments, ensuring efficient allocation and measurable business impact

Utilize Salesforce, Marketo, ABM tools, and reporting dashboards to generate actionable insights for leadership

Share performance metrics and market feedback with executive stakeholders to inform strategy and decision-making

Qualification

B2B marketingField marketingChannel marketingAccount-based marketingSalesforceMarketoEvent managementTeam leadershipData-driven mindsetPartner ecosystem knowledgeCollaboration

Required

10+ years of experience in B2B marketing, with at least 5 years leading Field and/or Channel teams

Demonstrated ability to build, scale, and empower high-performing teams across field, channel, and BDR functions

Experience managing partner go-to-market programs (distribution, resellers, MSSPs)

Proven expertise in ABM, integrated campaign planning, event strategy, and partner/channel marketing

Knowledge of ABM strategies and MarTech platforms such as Salesforce, Marketo, Terminus/6Sense, Outreach, or Salesloft

Strong history of collaboration with Sales, Channel, and Marketing leadership to achieve shared goals

Data-driven mindset with experience defining KPIs, optimizing pipeline contribution, and translating insights into strategy

Preferred

Experience managing BDR/SDR programs is a plus

Background in cybersecurity or B2B SaaS marketing strongly preferred

Event management expertise, from planning through execution, with proven ability to deliver measurable ROI

Familiarity with the cybersecurity landscape and partner ecosystem

Benefits

100% employee coverage for healthcare/50% coverage for dependents

Unlimited PTO (Paid Time Off) policy

Paid Parental and Military Leave

Dental and Vision Plan

Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage

Additional Voluntary Life Insurance coverage

401(k) Plan with Matching Program

Mines Employee Assistance Program

Monthly Wellness Initiatives

Optional Pet Benefits Discount Plan

Company

Critical Start

Critical Start is a network security consulting company focused on helping customers improve security capability. It is a sub-organization of Critical Start.

Founded in 2012

Plano, Texas, USA

201-500 employees