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The Princeton Review · 1 month ago

Sales Director - K12 Academic Tutoring

United States

Full-time

Remote

Director/Executive

$91K/yr - $152K/yr

7+ years exp

The Princeton Review is a leading tutoring, test prep, and college admission services company, and they are seeking a Sales Director for K12 Academic Tutoring. This role oversees a team of Sales Representatives, ensuring strong pipeline development, forecasting accuracy, market expansion, and high-quality execution of the full sales cycle.

EducationPrinting

Work & Life Balance

Responsibilities

Lead, develop, and manage a team of Sales Representatives responsible for selling K–12 On-Demand and High-Dosage Tutoring programs

Establish and execute a comprehensive go-to-market strategy aligned with institutional revenue goals, market trends, and district needs

Own multimillion-dollar annual sales and revenue targets with accountability for YoY growth and market penetration

Design sales playbooks, territory strategies, and campaigns that drive consistent pipeline generation and execution

Conduct monthly and quarterly business reviews, evaluating performance, win/loss trends, and market opportunities

Recruit, train, onboard, and develop top-performing Sales Representatives using structured, scalable frameworks

Provide weekly coaching, deal reviews, skill-building sessions, and ongoing professional development

Establish clear KPIs, activity expectations, and performance standards to ensure team members meet sales goals

Foster a positive, collaborative, accountable culture with high communication standards

Oversee the positioning, pricing, and strategic packaging of High-Dosage Tutoring as an evidence-based tiered intervention aligned to district academic priorities

Partner with districts to align Tutor.com solutions to ESSA evidence requirements, accountability metrics, and instructional goals

Ensure the team can articulate operational logistics such as tutor staffing, scheduling, reporting, SSO implementation, and progress monitoring

Identify emerging state and district tutoring initiatives, grant opportunities, and funding pathways (Title I, state tutoring grants, etc.)

Expand Tutor.com's presence across key regions, large districts, and high-need markets

Build and maintain executive-level relationships with superintendents, CAOs, curriculum leaders, federal programs directors, and intervention teams

Represent Tutor.com at national and regional conferences, consortium events, and K–12 leadership forums

Partner with Marketing on lead-generation strategies, webinar programs, campaigns, and district-facing content

Collaborate with Product and Operations to optimize product-market fit for tutoring, scheduling models, reporting capabilities, and integration requirements

Work closely with Client Success to ensure smooth implementations, long-term satisfaction, strong outcomes, and expansion opportunities

Provide leadership across cross-functional initiatives that strengthen Tutor.com’s academic tutoring portfolio

Own the weekly, monthly, and quarterly forecasting for the K–12 tutoring business, ensuring accuracy, transparency, and discipline across the team

Conduct pipeline reviews to assess opportunity health, risk mitigation, and strategic prioritization

Maintain strong Salesforce hygiene and reporting consistency across the team

Partner with Finance and executive leadership on annual planning, revenue modeling, and growth scenarios

Use data-driven insights (sales velocity, conversion rates, pipeline coverage, forecast variance) to drive constant improvement

Qualification

K–12 district operationsB2B sales experienceSalesforce proficiencyConsultative sellingStrategic planningExecutive communicationRFP leadershipComplex procurement cyclesTeam leadershipCollaboration experience

Required

Bachelor's degree or equivalent experience

7–10+ years of successful B2B or EdTech sales experience, with at least 3–5 years in a management or director-level role

Track record of leading sales teams to exceed multimillion-dollar revenue targets

Deep knowledge of K–12 district operations, funding sources, academic intervention programs, and tutoring models

Advanced skill in consultative selling, strategic planning, and executive communication

Proficiency in Salesforce, Excel, PowerPoint, and CRM-driven forecasting

Ability to travel regularly for district visits, conferences, and team leadership activities

Experience leading sales teams within tutoring, intervention, or academic support

Experience with RFP leadership, state contracting, and complex procurement cycles

Strong collaboration experience with Product, Operations, and Client Success teams

Benefits

Competitive salary and benefits package

Company

The Princeton Review

Glassdoor3.9

For more than 35 years, students have trusted The Princeton Review to provide resources for better grades, higher test scores, and stronger applications.

Founded in 1981

Framingham, Massachusetts, USA

1001-5000 employees