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Bonduelle Americas · 2 months ago

Director, Category Strategy and Insights

Philadelphia, Pennsylvania, United States

Full-time

Hybrid

Director/Executive

$170K/yr - $185K/yr

Bonduelle Americas is on a mission to promote plant-rich eating and is seeking a Director of Category Strategy & Insights. In this role, you will lead the strategic narrative for the company's plant-forward portfolio, transforming complex data into persuasive narratives that guide category growth and enhance customer-centric strategies.

Food and BeverageFood ProcessingPlant-Based FoodsSales

Responsibilities

Shape and drive the overall category narrative, prioritizing shopper-based growth levers, white space opportunities, and retailer alignment

Develop compelling category selling stories and new-item selling stories, bridging consumer/shoppers insight with retailer imperatives and internal capabilities

Lead “captaincy” conversations with customers and Sales partners — owning strategic and tactical discussions from insight through execution

Deliver deep-dive, multi-dimensional analysis to uncover retailer, category, and shopper trends, distill insights and create stories and action plans

Synthesize syndicated (SPINS, Nielsen, IRI), loyalty/panel (Luminate, 84.51), POS, eCommerce and internal data to uncover opportunities, quantify risk and build scenario models

Construct share forecasts and scenario planning to support selling stories and strategic plans

Lead customer line reviews, with insights to support base business and innovation recommendations

Lead shelf / POG strategy — considering adjacencies, pack-out, share-of-shelf allocation and days-of-supply

Guide assortment decisions (Bonduelle brand portfolio priorities, SKU priority lists, SKU rationalization)

Collaborate with Trade, Commercial Strategy & Planning, and Brand Marketing to co-create in-store and digital merchandising concepts (endcaps, secondary displays, digital shelf treatments) framed in selling stories

Work closely with Commercial Strategy & Planning, Omni Channel Activation, Brand Marketing, Sales, Revenue Growth Management to ensure alignment in strategy and execution

Translate narrative into action: partner with Customer and Sales teams to operationalize plans and deliver business commitments

Lead business reviews, joint business plans (JBPs), and ongoing account governance — delivering story-driven presentations that lead to decisions

Be an expert storyteller — distill complex data into persuasive narratives that engage and influence both internal and external stakeholders

Own dashboards, performance reporting, and communication to Sales leadership and executive management

Coach and develop your team (senior analysts, category managers) on blending analytic excellence with narrative fluency; establish best practices across the organization

Qualification

Category StrategyData AnalysisStorytellingRetail InsightsForecastingTeam DevelopmentCross-Functional Leadership

Required

Lead the strategic narrative for Bonduelle's plant-forward portfolio

Own category strategy and new-item selling stories

Transform complex data into persuasive narratives

Guide assortment, shelf, promotions, and brand decisions

Integrate category and channel dynamics as part of a larger commercial go-to-market strategy

Shape and drive the overall category narrative

Develop compelling category selling stories and new-item selling stories

Lead 'captaincy' conversations with customers and Sales partners

Deliver deep-dive, multi-dimensional analysis to uncover retailer, category, and shopper trends

Synthesize syndicated, loyalty/panel, POS, eCommerce and internal data

Construct share forecasts and scenario planning

Lead customer line reviews

Lead shelf / POG strategy

Guide assortment decisions

Collaborate with Trade, Commercial Strategy & Planning, and Brand Marketing

Translate narrative into action

Lead business reviews, joint business plans, and ongoing account governance

Be an expert storyteller

Own dashboards, performance reporting, and communication to Sales leadership and executive management

Coach and develop your team on blending analytic excellence with narrative fluency

Benefits

A full range of medical, financial, and wellness benefits

Company

Bonduelle Americas

Glassdoor3.4

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.

Founded in 1969