Bonduelle Americas · 4 months ago
National Sales Director - Strategic Channels
Irwindale, California, United States
Full-time
Hybrid
Director/Executive
$150K/yr - $175K/yr
10+ years expBonduelle Americas is a certified B Corp focused on promoting a flexitarian lifestyle with a variety of plant-rich products. The National Sales Director for Strategic Channels will develop and execute sales strategies, manage key customer relationships, and drive revenue growth across major retail accounts.
Food and BeverageFood ProcessingPlant-Based FoodsSales
Responsibilities
Develop and execute a comprehensive national sales strategy focused on driving growth within the mass, grocery, natural and convenience channels (e.g., Walmart, Kroger, Albertsons, Whole Foods, Sprouts, UNFI, Kehe, etc.)
Establish long-term relationships with key decision-makers at major retail and national chains, ensuring alignment with customer goals and the company’s strategic objectives
Manage and grow existing relationships with key customers in the identified strategic channels
Identify and develop new business opportunities, ensuring that sales targets are met or exceeded
Negotiate contracts and terms with major accounts, including pricing, promotions, and distribution strategies
Collaborate with internal teams, including marketing, production, and logistics, to ensure successful execution of customer requirements and product launches
Monitor industry trends, competitive landscape, and market demands to inform sales strategies and anticipate shifts in consumer preferences
Analyze sales data and customer feedback to identify opportunities for growth and product development
Provide regular reporting on key account performance, market trends, and sales forecasts to executive leadership
Work closely with product development and innovation teams to ensure that new products and existing product lines align with customer needs and market trends
Advocate for customer-driven product enhancements or new offerings based on customer insights and market feedback
Collaborate with the marketing department to develop targeted promotions, seasonal campaigns, and point-of-sale materials that align with customer objectives and drive sales
Oversee the execution of joint marketing initiatives and promotional events with key accounts
Manage the sales budget and ensure that all initiatives remain within financial guidelines while meeting profitability goals
Provide forecasts and financial reports, tracking revenue performance, expenses, and ROI for key accounts
Work closely with the supply chain, operations, and customer service teams to ensure customer orders are fulfilled accurately and on time
Foster collaboration with internal stakeholders to address customer needs and resolve any operational challenges
Qualification
Required
10+ years of experience in sales leadership, with a focus on large national accounts, specifically in the food manufacturing, fresh produce, or CPG sectors
Proven track record in managing major retail relationships in mass, grocery, natural and convenience channels (e.g., Walmart, Kroger, Albertsons, Whole Foods, Sprouts, UNFI, Kehe, etc.)
Experience in negotiating large-scale contracts, pricing, and promotional agreements
Deep knowledge of the food industry, including trends, distribution models, and customer behavior
Strong leadership skills, with the ability to lead and inspire a team to achieve sales targets
Excellent communication and interpersonal skills, capable of building strong relationships with senior executives and internal stakeholders
Strong analytical skills with the ability to interpret market data and sales trends
Proven ability to develop and implement sales strategies that drive growth and profitability
Strategic thinking, problem-solving, and decision-making capabilities
Experience with CRM systems, sales forecasting, and budget management
Bachelor's degree in Business, Marketing, or a related field
Preferred
MBA preferred
Demonstrate excellence in the areas of time management, communications, decision making, negotiations and project management skills
Ability to lead projects through cross functional teams
Ability to analyze sales trends and develop sales plans based on opportunities
“Outside the box” thinker
Strong business acumen
Must be a team player
Must be competitive and possess a drive to succeed
Must be a ‘hunter of new business'
Must be able to travel +50% of time
Benefits
Performance-based bonuses and incentive programs.
Comprehensive benefits package, including health, dental, and vision insurance, 401(k) plan, and more.
Opportunities for professional growth and career advancement.
Company
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andrea G. Montagna
Chief Executive Officer
Brian Chowsangrat, PHR
Human Resources Business Partner
Company data provided by crunchbase