The Princeton Review · 2 months ago
Senior Manager, Content Marketing
United States
Full-time
Remote
Mid, Senior Level
$82K/yr - $125K/yr
5+ years expThe Princeton Review is a leading tutoring, test prep, and college admission services company. They are seeking a highly skilled, strategic Senior Manager of Content Marketing to lead the development and execution of content initiatives that support customer acquisition, engagement, retention, and conversion across multiple markets.
EducationPrinting
Responsibilities
Lead the development and execution of a comprehensive content marketing strategy that advances engagement, retention, acquisition, and growth across all core markets
Build and maintain a unified content framework that aligns with company-wide marketing initiatives, strengthens Tutor.com’s brand authority, and improves overall search engine visibility
Oversee the full content lifecycle, from ideation and production to publication, distribution, and performance analysis, ensuring deliverables meet strategic objectives
Create content optimized for SEO and GEO targeting to elevate organic search performance, improve rankings, and effectively reach high-priority audiences and regions
Track, evaluate, and interpret performance metrics in partnership with Marketing Operations to measure content effectiveness and refine plans based on data-driven insights
Collaborate with web, social, and operations teams to identify new content opportunities that enhance discoverability and drive qualified inbound traffic
Produce and oversee the creation of high-impact content—including email campaigns, case studies, articles, white papers, landing pages, thought leadership pieces, customer success stories, copywriting, and webinar materials—that resonates with diverse audiences such as K–12 leaders, higher education administrators, librarians, military personnel, government partners, test takers, and lifelong learners
Develop, refine, and uphold Tutor.com’s brand voice and messaging guidelines to ensure consistency and clarity across all communications
Serve as the lead editor for all created and curated content, ensuring accuracy, relevance, quality, and brand compliance
Collaborate with third-party content experts to expand the depth, reach, and authority of Tutor.com’s content portfolio
Partner closely with the Senior Manager of K–12 Marketing and the Senior Manager of HED/GOV/TEST PREP/LIB Marketing to ensure content aligns with market-specific trends, customer pain points, and segment priorities
Work with internal teams, including social media/web, events, marketing operations, and creative services, to develop cohesive, multi-channel content that maintains a unified brand identity and supports integrated marketing efforts
Own the content marketing calendar, managing timelines, deliverables, and workflows across internal contributors and external partners
Ensure all projects are delivered on time, within scope, and in alignment with editorial, brand, and compliance standards
Perform other duties as assigned by the VP of Institutional Marketing
Qualification
Required
You have a bachelor's degree and 5+ years of relevant professional experience in content marketing, communications, or digital marketing, with a strong portfolio of multi-channel content
You are a strategic thinker and strong executor, able to develop content strategy while also writing and producing high-quality assets
You demonstrate expertise in SEO/GEO best practices, keyword strategy, and content optimization, using data to drive visibility and performance
You excel at cross-functional collaboration, working seamlessly with marketing, creative, product, sales, and customer success teams
You are a gifted writer and storyteller, able to translate complex concepts into compelling, audience-centered content
You are deeply organized, deadline-driven, and adept at managing multiple simultaneous projects
You are experienced in interpreting performance metrics, using data to optimize content and improve outcomes
You demonstrate a collaborative, inclusive work style, contributing positively to team culture and shared goals
You bring a proactive, solution-oriented mindset, anticipating needs and driving initiatives forward
You embody a growth mindset, continually seeking to learn, adapt, and innovate in response to evolving marketing and industry trends
You have experience working with email marketing and automation platforms (preferably Salesforce Account Engagement/Pardot) and other technology to enable effective content creation and distribution
Benefits
Competitive salary and benefits package
Company
The Princeton Review
For more than 35 years, students have trusted The Princeton Review to provide resources for better grades, higher test scores, and stronger applications.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$37MKey Investors
Camden PartnersOlympus Partners
2017-02-22Acquired
2010-03-15Private Equity· $10M
2000-05-23Series Unknown· $27M
Leadership Team
Sarah Robinson
Chief Product and Technology Officer
Recent News
2026-01-24
2026-01-23
2026-01-23
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