HarperCollins Christian Publishing · 1 week ago
Director, DTC Customer Lifecycle Marketing (Remote)
United States
Full-time
Remote
Director/Executive
$90K/yr - $110K/yr
7+ years expHarperCollins Christian Publishing is seeking a Director of CRM & Lifecycle Marketing to lead lifecycle marketing strategy and execution across a portfolio of direct-to-consumer brands. This role involves driving customer engagement, retention, and revenue through various channels while balancing strategic leadership with hands-on execution.
ContentInformation ServicesPublishing
Responsibilities
Own lifecycle marketing strategy and execution across all HCCP direct-to-consumer brands, including email, SMS, and loyalty programs, with end-to-end accountability for revenue outcomes and lifecycle performance
Serve as the primary lifecycle marketing partner to Brand and Publishing teams, advising on campaign strategy, sequencing, and channel optimization
Lead and participate in Brand & Platform and Campaign Planning meetings, translating brand vision into executable lifecycle roadmaps
Develop and oversee revenue forecasts, campaign projections, and performance pacing for lifecycle channels
Serve as primary lifecycle owner for HCCP’s highest-revenue and highest-complexity brands, while providing strategic oversight and quality assurance across the broader brand portfolio
Provide final QA and scheduling oversight for high-risk, high-revenue, and peak-period lifecycle campaigns, ensuring accuracy, compliance, and pacing integrity
Establish and maintain lifecycle marketing operating models, standards, best practices, and execution guardrails across brands, including role ownership, QA processes, and cross-team collaboration frameworks to support scale and quality
Balance priorities, capacity, and resources across multiple brands in a high-volume campaign environment
Contribute hands-on to lifecycle marketing execution for complex, net-new, or high-revenue initiatives where senior judgment is required
Provide strategic feedback and QA on email and SMS templates, messaging, and sequencing
Design and guide A/B and multivariate testing strategies; analyze results and apply learnings across brands
Monitor lifecycle channel performance and proactively identify optimization opportunities to improve engagement and conversion
Partner cross-functionally with Brand, Publishing, Creative, Product, Analytics, and Technology teams to ensure seamless execution
Identify opportunities to improve processes, tooling, and scalability as campaign volume and brand needs grow
Coach and mentor lifecycle marketing team members, supporting both professional development and execution excellence
Qualification
Required
7+ years of marketing experience, with at least 5 years focused on lifecycle marketing (email, SMS, retention, loyalty) in a direct-to-consumer or eCommerce environment, including 3+ years of people management experience
Proven experience leading lifecycle marketing strategy and execution across multiple brands, business units, or complex portfolios
Demonstrated ability to balance strategic leadership with hands-on execution in high-volume campaign environments
Strong experience building and owning strategy plans, revenue forecasts, campaign projections, and performance pacing for lifecycle channels
Deep hands-on experience working directly in ESP, SMS, and loyalty platforms (SailThru, Attentive and/or Yotpo preferred)
Advanced experience analyzing multi-source marketing and customer data (ESP, SMS, loyalty platforms, GA4), building pivot-based reports and dashboards, and communicating results through clear, presentation-ready decks
Experience partnering closely with Copy, Creative, Merchandising, Analytics, and Technology teams
Prior experience managing, mentoring, or coaching marketing team members
Proven track record of driving measurable improvements in customer engagement, retention, and revenue through lifecycle programs
Bachelor's Degree (or equivalent experience) Required
Lifecycle marketing best practices across email, SMS, and loyalty channels
Customer segmentation, personalization, and automation strategies
Direct-to-consumer eCommerce metrics, KPIs, and growth levers
Testing methodologies, performance analytics, and optimization frameworks
Email and SMS compliance regulations (CAN-SPAM, GDPR, TCPA)
CRM and lifecycle marketing technologies and platforms
Strategic and hands-on—comfortable moving between planning, analysis, and execution
Strong analytical and forecasting skills with the ability to translate data into actionable insights
Excellent communication and collaboration skills across cross-functional teams
Ability to manage complexity, competing priorities, and high campaign volume
Confident decision-maker who balances speed, quality, and business impact
Strong organizational skills and attention to detail
Ability to coach, mentor, and develop team members
Preferred
Experience operating in a centralized lifecycle marketing team, center of excellence, or agency-style model
Experience supporting both eCommerce and subscription-based business models
Experience designing and evolving loyalty programs and long-term retention strategies
Familiarity with Shopify and modern DTC marketing technology stacks
Working knowledge of HTML/CSS for email (not required, but a plus)
Experience managing lifecycle marketing in environments with high campaign volume and tight timelines
Experience leading cross-brand testing and experimentation programs
Benefits
Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits employees may select
Company
HarperCollins Christian Publishing
HarperCollins Christian Publishing is an inspirational content publishing company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Beth Foil Winkler
Manager, Social Media & Partner Marketing
Beth Ryan, CFM
Director, Key Accounts & Strategic Partnerships, and author of The Flowering Cross
Recent News
2025-11-25
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