Bonduelle Americas · 4 months ago
Director, Customer Strategy and Planning
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products. We are seeking a dynamic and strategic leader to join our organization as Director of Customer Strategy & Planning, where you will lead the end-to-end sales planning and commercial strategy process across all classes of trade.
Food and BeverageFood ProcessingPlant-Based FoodsSales
Responsibilities
Lead the annual and long-range sales planning process across all classes of trade (Grocery, Mass, Club, Dollar, Convenience, eCommerce)
Own holistic commercial strategy including customer segmentation, joint business planning and Distribution, Shelving, Merchandising and Pricing (DSMP) strategy
Build best-in-class sales planning materials that align with brand priorities, customer needs, and field sales execution
Develop insights-led customer strategies for mutual growth
Critical partner in S&OP planning process and accountable for accurate forecast
Partner with Revenue Growth Management (RGM) to optimize trade investment, pricing architecture, pack strategies, and promotional effectiveness
Translate portfolio and category strategies into customer-specific activation plans that maximize ROI
Ensure forecasting rigor and accountability for delivering profitable volume growth
Act as the bridge between Marketing, Category Strategy, RGM, Sales, and Omnichannel teams, ensuring seamless integration of brand plans into customer strategies
Drive total business performance accountability across volume, revenue, and profit metrics
Manage and mentor a team of four, building capabilities in commercial strategy, trade planning, analytics, and cross-functional influence
Foster a high-performance culture focused on collaboration, accountability, and innovation
Qualification
Required
12+ years progressive experience in Sales Strategy, Customer Development, Trade Marketing, or Revenue Growth Management within a leading CPG company; food industry experience preferred
Proven track record of leading sales planning cycles, customer strategy, and commercial execution across multiple classes of trade
Strong financial acumen with expertise in forecasting, trade investment, and revenue management
Exceptional cross-functional leadership skills with ability to influence senior stakeholders across sales, marketing, category, and finance
Demonstrated success in team leadership and talent development
Bachelor's degree required
Preferred
MBA preferred
Benefits
Bonuses or other incentive programs
Full range of medical, financial, and wellness benefits
Company
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.