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NOVUS Media LLC · 2 weeks ago

VP, Data & Analytics

Chicago, Illinois, United States

Full-time

Hybrid

Director/Executive

$180K/yr - $210K/yr

10+ years exp

NOVUS Media LLC is building a modern, identity-driven data and media intelligence platform. They are seeking a Vice President of Analytics to implement measurement and insights across scalable solutions while leading deliverables and serving as a trusted advisor to clients and internal teams.

AdvertisingDigital MediaPublishing

Responsibilities

Lead the day-to-day analytics and reporting function for Novus, including insight generation, measurement frameworks, campaign reporting, and executive-level presentation of results

Collaborate on the design and rollout of the agency’s next-generation reporting ecosystem, including taxonomy governance, data QA standards, automation opportunities, and vendor oversight

Lead integration of identity and personalization strategy, ensuring analytics and data are leveraged to enable audience understanding, addressability, and personalized media experiences across channels

Partner with technology and data engineering leadership to shape and activate AI-driven platforms and tools, including applications that enhance insight generation, optimization, automation, and decision support

Translate business questions into analytical requirements and ensure operational excellence in how data flows from source to insights

Develop and present clear, compelling stories for clients, elevating analytics from reporting to a core decision-making and planning driver across omnichannel media

Oversee and mentor a team of analysts (2–3 direct reports initially, with expected growth), including hiring, coaching, performance management, and capability development

Serve as a measurement leader across omnichannel media (digital, programmatic, retail, local, geo-level, and offline), ensuring methodological rigor and practical application

Collaborate closely with activation, planning, strategy, technology architecture, and investment/product offerings teams to define, improve, and operationalize analytics-led solutions, including: Data capture and tagging strategies, Testing and incrementality frameworks, Audience performance and personalization measurement, New analytics-enabled products and services

Act as a strategic partner in the creation and evolution of new data-, analytics-, and AI-driven offerings, ensuring they are measurable, scalable, and aligned to client needs

Support new business pitches and strategic client conversations as a visible expert, storyteller, and trusted advisor

Other duties as assigned by supervisor or department head

Qualification

Marketing analyticsMedia measurementOmnichannel mediaAI-driven analyticsData governanceData engineering collaborationPersonalization strategiesReporting systemsTeam leadershipCommunication skillsStorytelling ability

Required

10+ years of experience in marketing analytics, media measurement, or related data-driven roles

Media agency experience required

Demonstrated ability to lead analytics teams, develop talent, and scale analytical capabilities

Strong fluency in omnichannel media, including digital and programmatic activation, as well as local and retail media environments

Experience working with enterprise data environments (Snowflake strongly preferred)

Comfort partnering with data engineering, data ops, and technology architecture teams; able to translate analytical needs into technical and product requirements

Hands-on familiarity with modeling, testing, incrementality, identity resolution, personalization, and media measurement methodologies

Exposure to or experience with AI-driven analytics, automation tools, or decision-support platforms, with the ability to apply them pragmatically to real business use cases

Exceptional communication skills — able to translate complex data into clear, business-ready narratives

Experience overseeing reporting systems, dashboards, taxonomies, and analytics governance frameworks

Strong client-facing presence and storytelling ability; comfortable presenting to senior and executive stakeholders