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Macmillan Learning · 2 weeks ago

Senior Manager, Email Marketing

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $85K/yr

5+ years exp

Macmillan Learning is seeking an experienced and strategic Senior Manager, Email Marketing to join their Direct-to-Consumer Marketing & Ecommerce Strategy team. This role will lead the transformation of Macmillan’s email program into a performance-driven channel that enhances reader engagement and drives ecommerce sales.

Education

Responsibilities

Spearhead strategic planning and execution of all corporate email marketing campaigns, including branded newsletters, seasonal promotions, new releases, and audience- or genre-specific communications, working in close partnership with the publisher marketing teams; deepen the existing D2C strategy for Fablelistik, Macmillan’s line of limited edition and fine press books

Transform Macmillan’s email program into a performance-driven D2C model by refining segmentation, deepening personalization, growing the subscriber base, and driving conversion-focused KPIs

Oversee lifecycle and triggered email programs, including onboarding, re-engagement, and retention automations, to increase engagement, customer lifetime value; pioneer these strategies for Macmillan’s TikTok Shop

Define and lead A/B testing initiatives across subject lines, content, CTAs, layouts, and messaging; establish and track benchmarks for open rates, CTR, conversion, and list growth

Serve as Macmillan’s internal email marketing expert, advising publisher marketing teams on creative, audience, and performance strategies to maximize ROI and conversion; lead internal meetings sharing results, strategies, platform updates, and campaign performance insights to build skills and alignment across teams

Develop and maintain a centralized content calendar to coordinate newsletters and campaigns across CIMA and publisher teams; sync with seasonal publication schedule to identify promotional opportunities

Audit and optimize current newsletter and lifecycle strategies, recommending new launches, automations, or pivots based on data insights and capacity; ensure audience accuracy, data hygiene, and proper integration of first-party data for smarter targeting and personalization

Collaborate cross-functionally with other teams within CIMA including Social Media & Audience Growth, Performance Marketing & Audience Development, Consumer Insights, and Author, Brand, & Backlist Marketing Strategy to align email campaigns with broader marketing initiatives and seasonal strategies

Leverage AI and automation tools to enhance content generation, personalization, send-time optimization, and predictive segmentation

Evaluate and implement emerging email technologies and automation capabilities to improve efficiency, targeting precision, and campaign performance; stay abreast of emerging email marketing trends, technologies, and platforms to keep Macmillan’s presence competitive, impactful and innovative

Deliver clear, actionable reporting that communicates audience behavior, campaign insights, and strategic recommendations to stakeholders, aligned to corporate KPIs

Qualification

Email marketing strategySegmentationAutomationPerformance analyticsLifecycle marketingA/B testingESP platformsEcommerce platformsProactive mindsetSocial mediaMicrosoft OfficeGoogle WorkspaceCreative thinkingCollaborationOrganizational skillsAttention to detail

Required

5+ years of experience in email, CRM, or lifecycle marketing, ideally within publishing, media, lifestyle, or a comparable content-driven industry

Proven success managing end-to-end strategy and execution for large-scale email programs with measurable D2C growth and conversion results

Expertise in segmentation, automation, personalization, testing methodologies, and performance analytics

Experience managing lifecycle and triggered campaigns, including onboarding, re-engagement, and retention workflows

Strong understanding of email deliverability, compliance, and accessibility standards

Proficiency with ESP and CRM platforms (HubSpot, Klaviyo, Mailchimp), ecommerce platforms (Shopify), analytics/reporting tools

Demonstrated ability to collaborate cross-functionally, align goals across teams, and communicate clearly with internal and external partners

Strong analytical and creative thinking skills with a passion for understanding reader behavior and driving engagement through data-informed storytelling

Excellent organizational skills with a strong attention to detail and ability to manage multiple tasks and timelines

A proactive, solutions-oriented mindset with an eagerness to learn new tools and stay current with emerging digital marketing and AI trends

Proficiency in Microsoft Office and Google Workspace; familiarity with creative and tracking tools such as Photoshop, Canva, WordPress, and project management platforms

Preferred

Knowledge of social media commerce platforms (Meta, TikTok) a plus

Company

Macmillan Learning

Glassdoor3.8

Macmillan Learning improves lives through learning and offers content developed in partnership with the authors, educators, and developers. It is a sub-organization of Macmillan.

Founded in 1946

New York, New York, USA

501-1000 employees