Victory Brewing Company · 1 month ago
DTC Marketing Programming Manager | Charlotte, NC
Charlotte, North Carolina, United States
Full-time
Onsite
Entry, Mid Level
2+ years expVictory Brewing Company, part of Artisanal Brewing Ventures, is a leading craft alcohol company in the US. The DTC Marketing Program Manager will oversee marketing and business development activities for taprooms, focusing on sales growth and customer engagement through various marketing initiatives.
BrewingCraft Beer
Responsibilities
Work with Taproom Operations team to develop taproom marketing plans with a goal of overall sales growth
Manage customer loyalty platform, growing participation and value of members through target campaigns and communication
Maintain taproom marketing calendars to include big bet events, recurring events, and one-offs
Evaluate and develop recommendations for all incoming taproom marketing requests to EVP for final decision
Openly communicate with Area Managers, Taproom General Managers, Marketing Department, and Communications Hospitality Marketing Coordinator to full evaluate/coordinate taproom marketing activities
Coordinate all marketing campaigns in taprooms and support social media channels with content creation and management as needed
Create & implement recurring programming
Evaluate and develop recommendations for all incoming taproom marketing requests to VP and DTC EVP for final decision
Openly communicate with Area Managers, Taproom General Managers, Marketing Department to full evaluate/coordinate taproom marketing activities
Manage graphic design needs via ProWorkflow and Graphics Department related to marketing campaigns, events and other taproom needs
Update menus as needed
Manage Liquid Culture Society across all aspects from customer acquisition, engagement and results analysis to create high engagement of members that result in high value customers
Monthly reporting of key metrics and ad hoc analysis of customer metrics as need
Work closely with brand & sales teams to stay up to date on new releases & quarterly campaigns; to include ordering POS as needed for each taproom
Order & distribute taproom marketing supplies
Coordinate all taproom tap & retail beer calendars to align with marketing activities
Evaluate/monitor taproom competitive set
Manage taproom marketing budget
Participate in management meetings to report on taproom marketing activities and performance
Monitor & track all sales performance directly associated with marketing activities to provide weekly reporting
Support various consumer facing offerings such as gift cards
Qualification
Required
Bachelor's degree required
2-3 years or more of experience in hospitality, private event sales, marketing, sales or promotion related fields
Experience with social media, digital marketing and CRM tools
Experience with Office 365
Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor
The candidate should also be able to move 165 lbs. of kegged beer from one location to another by sliding it on the floor
Selected candidate will be required to pass a post-offer, pre-employment background check
Adherence to safety policies and procedures of the worksite
You must be at least 21 years of age
Be able to work in a standing position for long periods of time (up to 5 hours)
Be able to reach, bend, stoop and frequently lift up to 50 pounds
This is a full-time position. Days of work are typically Monday through Friday. Evening and weekend work may be required as job duties demand
Travel is expected to be up to 20% of the time to support and be present to employees
Benefits
Competitive Compensation
Exceptional Health Benefits
No Waiting Period to Enroll
Immediate 401K Match & Vesting
Paid Family Leave
Flexible Schedules & Generous Paid Time Off
Ample Product Discounts
Opportunities for Growth Across 5 Successful Brands
Company
Victory Brewing Company
Victory Brewing Company was founded in Downingtown, Pennsylvania and operates under Artisanal Brewing Ventures in alliance with Southern Tier Brewing, Southern Tier Distilling, Bold Rock Cider, & Sixpoint Brewing.
201-500 employees
Funding
Current Stage
Growth StageRecent News
WBJournal.com
2025-08-20
Business Journals
2024-02-23
Business News
2023-01-16
Company data provided by crunchbase