Liveops, Inc. · 1 month ago
Head of Go-To-Market & Product Marketing
United States
Full-time
Remote
Director/Executive
7+ years expLiveops, Inc. is redefining outsourced customer service with a focus on genuine connection and customer loyalty. The Head of Go-To-Market & Product Marketing will lead the strategic development and execution of go-to-market and product marketing initiatives, focusing on agent acquisition, service launches, and vertical-specific campaigns.
Cloud ComputingCrowdsourcingEnterprise SoftwareVirtual Workforce
No H1B
U.S. Citizen Only
Responsibilities
Define positioning and messaging for internal tools supporting agent acquisition, onboarding, and lifecycle management
Partner with Talent Acquisition, Agent Experience, and L&D to align marketing with agent-facing innovations (e.g. agent assist capabilities & AI technologies)
Build launch frameworks for new services and capabilities, including messaging, collateral, and sales enablement
Coordinate with Sales, Strategic Partnerships, and Operations to ensure alignment and readiness across teams
Develop tailored GTM strategies for priority verticals (Healthcare, Life Sciences, DTC), including buyer personas, ICPs, and sub-industry campaigns
Collaborate with Marketing on SEO and paid media teams to optimize content and visibility for vertical-specific demand generation
Create and maintain sales content (pitch decks, one-pagers, case studies) that reflect vertical nuances and product differentiation
Support co-marketing efforts with strategic partners and vendors to amplify joint value propositions
Partner with Marketing team to design and execute multi-channel campaigns (email, paid media, events, social) that drive awareness and conversion
Coordinate with Marketing to leverage tools like 6sense, Emma, and generative engine optimization for targeting high-intent buyers and re-engaging prospects
Align with Analytics and BI teams to monitor campaign KPIs, share insights, and continuously refine strategies for maximum impact
Ability to sit or stand at a desk for extended periods of time while working on a computer
Available for virtual meetings in a non-distracted environment
Ability to work independently and meet deadlines
Independently manage multiple projects while maintaining high-quality delivery
Lead the strategic development and execution of our go-to-market (GTM) and product marketing initiatives
Qualification
Required
Bachelor's degree or equivalent years experience
7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments
Proven success in launching vertical-specific campaigns and managing cross-functional GTM motions
Strong understanding of buyer journeys, persona development, and sales alignment
Comfortable navigating ambiguity and scaling programs in fast-paced, high-growth environments
High personal accountability for delivering quality work
Innovative with a problem-solving mindset
Ability to sit or stand at a desk for extended periods of time while working on a computer
Available for virtual meetings in a non-distracted environment
Ability to work independently and meet deadlines
Independently manage multiple projects while maintaining high-quality delivery
Lead the strategic development and execution of our go-to-market (GTM) and product marketing initiatives
Company
Liveops, Inc.
Liveops redefines modern customer service through tech-powered, human-led solutions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$81MKey Investors
Benchmark
2015-12-01Acquired
2014-01-27Debt Financing· $30M
2007-02-13Series C· $28M
Leadership Team
Greg Hanover
CEO (CHIEF EXECUTIVE OFFICER) 2017-Present
Purnima King
General Counsel, Chief Compliance Officer
Recent News
2026-01-22
2026-01-15
Company data provided by crunchbase