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Digitain · 4 months ago

SEO Director

United States

Full-time

Remote

Director/Executive

10+ years exp

Digitain is a global leader in the iGaming industry, delivering cutting-edge, customer-centric solutions to partners around the world. They are seeking a highly experienced SEO Director to lead and scale their organic performance across B2C and B2B verticals. This role involves developing comprehensive SEO strategies, conducting technical audits, managing a team of SEO specialists, and ensuring compliance with regulatory requirements.

GamingInformation TechnologySoftwareSports

Growth Opportunities

Responsibilities

Strategic Leadership: Develop and execute comprehensive SEO strategies aligned with business objectives, focusing on user acquisition and retention in competitive markets

Technical SEO Oversight: Conduct technical audits, optimize site architecture, and implement best practices to improve crawlability, indexation, and site performance

Content Strategy Collaboration: Work closely with content, design, and development teams to ensure SEO best practices are integrated into all digital content and campaigns

Off-Page / PR / Links Strategy: Work closely with expert agencies to ensure regular growth of quality links, PR campaigns, and more

Performance Analysis: Utilize tools like Screaming Frog, Google Analytics, SEMrush, and Ahrefs to monitor SEO performance, identify opportunities, and report on key metrics to stakeholders

Team Management: Lead and mentor a team of SEO specialists, fostering a culture of continuous learning and performance excellence

Compliance and Risk Management: Ensure all SEO activities comply with regulatory requirements and industry standards, particularly in jurisdictions with strict advertising guidelines

Strategy: Develop and execute comprehensive SEO strategies for regulated and unregulated markets — on-page, off-page, and technical

Mobile SEO: Proficient in ASEO Mobile SEO strategy

Suppliers: Find and build relationships with necessary suppliers to support SEO growth

Platform Improvements: Help improve the platform to make it SEO-friendly, including technical functionality

Speed Optimization: Improve the platform’s speed to make it best-in-class for the iGaming industry

Strategy & Growth: Develop and deploy a comprehensive SEO strategy tailored to monetizing affiliate traffic in iGaming. Align organic goals with business priorities, from traffic to revenue outcomes. Understanding of White/Grey/Black SEO practices

Content & Authority Building: Oversee content strategies and link-building initiatives that drive authority and differentiation—from partner integrations to outreach and PR

Performance & Reporting: Define clear KPIs (traffic, rankings, conversions, revenue impact). Monitor SEO performance through tools like Google Analytics, Search Console, Ahrefs, SEMrush. Report results and strategic recommendations to executive leadership

Risk Management & Innovation: Stay ahead of algorithm shifts, regulatory changes, and affiliate-specific SEO risks. Adapt strategy proactively across international and multilingual markets

Qualification

SEO strategy developmentTechnical SEO proficiencyData analysis skillsTeam leadershipHTML/CSS/JavaScriptSEO tools expertiseRisk managementCommunicationRelationship building