NDG · 1 month ago
Manager, Digital Manager - Remote
United States
Full-time
Remote
Senior Level
$70K/yr - $90K/yr
6+ years expNDG Communications is a performance marketing firm that guides home buyers through their journey. They are seeking a Manager of Digital Marketing to lead digital marketing strategy, manage lead generation efforts, and optimize digital media channels to meet client targets.
AdvertisingBrand MarketingReal Estate
Responsibilities
Understand client strategies and align them with digital marketing efforts to meet client goals
Setup and manage campaigns across Google Ads, Microsoft Ads, and Facebook Ads
Own a specific set of client's digital marketing campaigns across all paid channels
Manage campaign spending to ensure advertising stays within budget and achieves the client's KPI goals
Review account performance and proactively make optimizations to ensure accounts are meeting KPIs and delivering against goals
Provide search engine optimization (SEO) guidance to assist in the development of content strategies and ensure content is optimized based on SEO best practices
Manage SEO strategies for client websites to ensure optimal performance and maximum rankings for targeted keywords through continuous auditing and competitive analysis
Monitor Google Search Console and keyword rankings to ensure consistent organic results
Create a cadence of consistent testing and optimizations across the digital user journey to ensure that all campaigns and digital channels perform at their best
Optimize and grow paid media campaigns through testing (A/B and multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
Develop comprehensive monthly reporting with strong attention to detail
Analyze data against campaign and client KPIs and provide actionable insights for campaign improvement
Present monthly reporting and campaign strategy during monthly client calls
Setup Google Analytics 4 and Google Tag Manager event tracking to ensure proper attribution across all website traffic and paid digital campaigns
Build tracking for new events and campaigns to properly quantify advertising efforts
Qualification
Required
A minimum of 6 years experience within the digital marketing industries-with specific expertise in managing digital strategy across paid and organic channels
Solid experience with Google Ads, Microsoft Ads, Meta Business Suite/Ads Manager, and Programmatic Display platforms-with experience using Demand Side Platforms (DSPs) preferred
Knowledge of Google Analytics, Google Tag Manager and Google LookerStudio for data/conversion tracking and visualization
Google Ads certified in Search, Display and / or Measurement
Experience with SEO keyword research and optimization techniques
Strong written and verbal communication, excellent analytical skills, and data-driven thinking
Proficiency with G Suite applications (i.e., Google Sheets, Docs, Slides)
Client-facing presentation skills with a high level of confidence in explaining digital marketing concepts and campaign strategies
Strategic thinking, with the ability to understand business needs and adapt them to digital strategies
Attention to detail and strong time management skills in a fast-paced business environment
Desire to continually learn more about the craft, the business, and the industries we serve
Ability to collaborate with internal teams and meet project deadlines
Confidence in working in Google Ads and Meta Ads independently for new campaign builds and ongoing optimizations
Benefits
Five weeks of PTO, including paid holidays, vacation, and sick leave.
Comprehensive health care benefits, including dental and vision coverage.
401(k) retirement plan with company matching contributions.
Work from the comfort of your home office (this is a fully remote position).
Join a close-knit, supportive team that values your contributions and encourages professional growth-and has fun together at agency outings, gatherings, and industry awards events.
Professional development planning, coaching, and mentoring program for every team member.
Company
NDG
NDG is a full-service creative advertising agency based in La Plata, MD, specializing in real estate and new home construction.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase