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Sonova Group · 1 month ago

North America Senior Marketing Manager

United States, United States

Full-time

Hybrid

Mid, Senior Level

$82K/yr - $124K/yr

5+ years exp

Sonova Group is a leading provider of hearing solutions, and they are seeking a Senior Marketing Manager for the North American market. This role involves shaping the marketing strategy, executing launch plans, and building relationships with key customers to drive adoption of their therapies and solutions.

Medical Device

Responsibilities

Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence

Lead NA product launch activities across the AB CI portfolio for professional customers. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting

Develops and maintains ongoing relationships with internal and external customers. Includes high visibility from senior leadership. Interaction with the NA salesforce, customer service, global marketing, legal, offer development and pricing, R&D, regulatory, marketing communications, quality, logistics, and various customers such as surgeons, Audiologists, and hospital administration

Identify, rationalize and execute on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, and sales force

Lead cross functional teams to market the CI portfolio. This includes, but is not limited to, market assessments, forecasts, product backorder communications, conference participation and planning, new product/program launches, collateral creation and approval processes, and competitive updates

Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscape, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas

Execute operational projects to further cost decrease and portfolio optimization for the NA geography

Other duties as assigned

Qualification

Marketing StrategyProduct LaunchMarket IntelligenceMedical Device MarketingAdobe Cloud SuiteSAPProject ManagementCustomer Relationship ManagementCommunication SkillsTeam Leadership

Required

Bachelor degree in any of the following: business/marketing/economics/psychology/sociology/audiology/speech pathology

5 years of previous Marketing Experience

Ability to maintain professionalism among peers and communicate effectively will all levels of the organization

Develop and implement projects, campaigns and platforms on corporate level as project leader

Proficient in MS Office, SAP, programming questionnaire in online tools

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova