Aramark Destinations · 4 weeks ago
Customer Engagement/Marketing Manager -- Rock Dining
Slippery Rock, PA, US, 16057
Full-time
Onsite
Entry, Mid Level
1+ years expAramark Destinations is looking for a Customer Engagement & Marketing Manager who will play a pivotal role in driving meaningful connections between the brand and customers across various channels. This role involves developing and executing strategies to enhance customer interaction, foster loyalty, and deliver an exceptional experience, while working closely with cross-functional teams.
Hospitality
Responsibilities
Develop and implement engaging content strategies for Facebook, Instagram, and TikTok to increase student interaction and brand visibility
Utilize platform-specific trends and features to create interactive posts, stories, and videos that encourage participation and build community
Monitor engagement metrics and refine strategies to maximize reach and impact among student audiences
Plan and execute on-campus events and activations that drive student engagement and promote Aramark brands and programs
Coordinate logistics, marketing, and social media promotion to ensure successful event turnout and participation
Support the development of Aramark category and brand strategies for retail, residential, and catering channels, translating insights into innovation
Assist in planning annual marketing strategies and tactics to enhance focus categories and proprietary brands, driving continuous improvement
Contribute to the creation, repositioning, and refresh of focus menu categories and proprietary brands, including menu constructs and environment/trade dress
Work with teams across product development, marketing operations, supply chain, sustainability, health and wellness, operations, and sales to develop, launch, and improve focus categories and brands
Assist in developing key programs, promotions, and yearly activation initiatives that support focus categories and proprietary brands
Track and report initiative results against objectives, refine programs as needed, and manage budgets, timelines, and project plans
Manage and mentor a team of interns by providing training, guidance, and performance feedback to ensure successful project execution and professional growth
Delegate tasks effectively, monitor progress, and foster a collaborative environment to achieve marketing and engagement objectives
Qualification
Required
Requires at least 1-3 years of experience in product, program, or menu development in food service
Requires experience in building marketing capacity and tools in a complex marketing / sales environment
Requires a bachelor's degree or equivalent experience in marketing, hospitality, management, business or related field
Strong project management experience leading cross-functional teams in a matrix organization
Excellent interpersonal communication skills including strong writing and presentation skills
Photoshop proficiency, Adobe Creative Suite (Photoshop, Illustrator, InDesign) & Canva
Company
Aramark Destinations
Aramark Destinations delivers authentic, memorable experiences at national and state parks, specialty hotels, museums, and other destinations across the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Caroline McCulley
Talent Acquisition Partner - Destinations
Company data provided by crunchbase