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LanceSoft, Inc. · 1 month ago

Trade Business Analytics

Ridgefield, CT

Full-time

Hybrid

Senior Level

$90/hr - $96/hr

5+ years exp

LanceSoft, Inc. is a confidential company seeking a Trade Business Analytics professional. The role involves supporting multiple customer groups in the pharmaceutical industry by conducting advanced analytics to measure marketing impact and effectiveness, as well as assisting in brand planning and promotional strategies.

Information Technology

Growth Opportunities

Responsibilities

Conduct advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation, resource allocation in customer channels and evolution of commercial model

Liaison between Marketing and Sales in the development of business tactics and strategies

Responsible for leading the development of targets and segments that are aligned with business strategy

Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans

Work with internal customers to assure that responsible analytical results are communicated and used effectively

Build and share knowledge of analytical methodologies and high quality vendors with others in the department

Establish work habits to support the therapeutic business function's evolving process and execution needs

Qualification

Pharma trade data analyticsStatistical methodologiesMarketing mix modelingPredictive modelingROI analysisCommunication skillsCollaboration skills

Required

Experience in Pharma trade data analytics

Expert in statistical methodologies for measuring marketing impact

Broad understanding of the pharmaceutical industry

Deep familiarity with industry data sources

Conducting and interpretation of advanced analytics to support decision making on promotional strategies and effectiveness

Support brand planning/field force evolution activities

Conduct advanced analytics to brand teams/customer channels in support of brand planning and promotional resource allocation

Liaison between Marketing and Sales in the development of business tactics and strategies

Responsible for leading the development of targets and segments that are aligned with business strategy

Responsible for executing departmental procedures and collaborating within the organization

Work with internal customers to assure that responsible analytical results are communicated and used effectively

Build and share knowledge of analytical methodologies and high quality vendors with others in the department

Establish work habits to support the therapeutic business function's evolving process and execution needs

Proficiency in the development, documentation and communication of analytical plans

Bachelor's degree from an accredited institution in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent and seven (7) years of analytic experience with relevant data sources and digital analytical methodologies

Master's degree from an accredited institution in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent and five (5) years of experience with relevant data sources and analytical methodologies