image.works · 2 days ago
Digital Marketing Strategist
Madison, WI
Full-time
Onsite
Entry Level
1+ years expimage.works is a fast-growing marketing firm located on Madison’s west side, known for premium products and strong client relationships. They are seeking a motivated Digital Marketing Strategist to collaborate with teams on planning, executing, and optimizing paid digital advertising campaigns.
AdvertisingFinancial Services
Responsibilities
Build, launch, monitor, and optimize paid digital advertising campaigns across platforms such as Google Ads (Search, Display, Video, Performance Max) and Meta (Facebook & Instagram)
Assist with campaign strategy development, keyword research, audience targeting, and competitive analysis
Monitor campaign performance daily and make optimization recommendations related to budgets, bids, creative, and targeting
Analyze performance data using Google Analytics (GA4), Google Ads reporting, and other tools to generate insights and recommendations
Collaborate with internal copywriters and graphic designers to develop effective ad creative and messaging
Prepare campaign performance reports and assist with client-facing presentations and monthly reviews
Support conversion tracking setup and maintenance using tools like Google Tag Manager
Communicate professionally with clients to answer questions, address concerns, and support campaign goals
Manage multiple campaigns and tasks simultaneously while meeting deadlines and maintaining attention to detail
Stay current on digital advertising trends, platform updates, and best practices
Qualification
Required
1–3 years of hands-on experience in digital marketing or paid digital advertising (agency experience a plus)
Working knowledge of Google Ads, including campaign setup, optimization, and reporting
Experience or familiarity with Meta (Facebook & Instagram) Ads
Experience using Google Analytics (GA4 preferred); Google Tag Manager familiarity is a plus
Strong analytical and problem-solving skills with an interest in data-driven marketing
Comfortable communicating with clients and internal teams via email, phone, and video calls
Highly organized with strong attention to detail and the ability to manage multiple priorities
Self-motivated, curious, and eager to continue learning within a fast-paced environment
Team-oriented mindset with a positive, professional attitude
Preferred
Experience with LinkedIn Ads or other paid platforms
Exposure to SEO or SEM strategy
Familiarity with tools such as SEMrush, HubSpot, or similar platforms
Experience supporting clients in regulated industries such as financial services or healthcare
Google Ads, Meta Blueprint, or other digital marketing certifications
Benefits
Competitive compensation
Health and dental insurance
401(k) retirement plan
Profit sharing
3 weeks’ vacation plus paid holidays
Early dismissal on Fridays
Optional summer hours benefit
Flexible scheduling (come in early, leave early)
Casual, in-office work environment
Modern office space with an urban, industrial loft atmosphere and natural light
Company
image.works
At image.works, we offer effective and affordable marketing solutions specifically for banks and credit unions.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase