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Alexana Estate · 5 days ago

National Sales Manager

Portland, Oregon Metropolitan Area

Full-time

Hybrid

Senior Level

5+ years exp

Alexana Estate is a high-end, family-owned collection of organically-farmed estate wineries producing wines of place, precision and intention. The National Sales Manager will lead national wholesale sales efforts while also engaging with clients at the estate, focusing on revenue generation and brand elevation.

Food and BeverageWine And Spirits

Hiring Manager

Jeff Lewis

Responsibilities

Lead Western U.S. wholesale sales across 9 key markets in first year, ensuring consistent execution of brand standards and growth initiatives

Develop and implement market-specific strategic plans with clear KPIs, depletion goals, and account priorities

Maintain and strengthen distributor relationships with a focus on accountability, performance, and long-term partnership

Analyze sales performance, depletion reports, pricing, and account activity using the VinoSmith platform

Build and manage strategic target account lists by market, including top restaurants, private clubs, luxury hotels, and collectors

Host and lead a minimum of 20+ trade and client events annually, including wine dinners, tastings, and distributor ride-withs

Travel approximately 26 trips per year for distributor work, market visits, and national events

Maintain disciplined expense management with timely reporting

When in Oregon, the role serves as a senior on-site sales and engagement contributor, supporting—not managing—a highly skilled and experienced DTC and hospitality team:

Host VIP clients, collectors, trade groups, and industry partners at Alexana Estate

Support high-value tasting experiences, private appointments, and member engagements alongside the hospitality team

Act as a senior brand ambassador during key visitation periods, trade visits, and partnership activations

Assist with select client follow-up and relationship cultivation tied directly to hosted experiences or national accounts

Serve as a lead planning and execution partner for Oregon Pinot Camp, Premiere Napa Valley, and key winery-hosted and off-site events tied to sales, trade, and brand positioning

Collaborate with marketing, hospitality, and executive teams on event strategy, guest targeting, and on-site execution

Support auction lots, trade tastings, and high-profile partnership events as needed

Represent the winery at major industry functions, reinforcing luxury positioning and long-term relationships

Work closely with executive leadership, winemaking, hospitality, and marketing teams to ensure alignment across wholesale, estate, and event strategies

Provide field and market feedback to inform production planning, allocations, pricing, and release timing

Support storytelling, trade education, and strategic brand initiatives through direct engagement rather than content management

Qualification

Wine Sales ExperienceDistributor ManagementDepletion AnalyticsAdvanced Wine CertificationHospitality SkillsInterpersonal SkillsPresentation SkillsOrganizational Skills