PLUS Communications · 4 months ago
Senior Media Planner
Arlington, Virginia, United States
Full-time
Onsite
Mid, Senior Level
3+ years expPLUS Communications is a full-service communications firm based in Arlington, Virginia, seeking a strategic and detail-oriented Senior Media Planner to support top-tier advocacy campaigns. The role involves developing comprehensive media plans, collaborating with media buyers, forecasting campaign performance, and recommending optimizations to enhance campaign effectiveness.
AdvertisingGraphic DesignPublic RelationsWeb Development
Responsibilities
Developing comprehensive media plans across digital channels—including video, display, CTV/OTT, native, and paid social—aligned to campaign objectives and audience targeting strategies
Collaborating with media buyers and platform specialists to translate campaign goals into tactical execution plans across programmatic, social, and direct media
Forecasting campaign performance and budget allocations, using historical benchmarks and platform data to inform planning decisions
Monitoring campaign pacing and performance, recommending optimizations or reallocations based on evolving goals, audience performance, or KPI trends
Evaluating and recommending media vendors, platforms, and inventory opportunities to increase efficiency and maximize reach
Contributing to internal process improvements for planning documentation, coordination, and reporting across multiple campaigns and clients
Qualification
Required
3–6 years of experience in digital media planning, preferably within an agency, political, or advocacy environment
Familiarity with key digital media channels and platforms, including CM360, Google Ads, Meta Ads, and demand-side platforms like The Trade Desk and StackAdapt
Demonstrated experience managing media budgets of $5M+ across multiple clients or campaigns
Ability to interpret campaign KPIs (CPM, CTR, CPA, VCR, etc.) and apply those insights to improve planning and performance over time
Proficiency in Excel, including the use of formulas for budgeting, forecasting, and pacing
Preferred
A background in performance media, advocacy, or political advertising is a plus
Benefits
Medical
Dental
Vision
401k
Life insurance
Paid parental leave program
Paid vacation
Paid sick leave
Employer subsidy for commuter expenses
Hybrid work environment
Company
PLUS Communications
PLUS Communications is a public relations agency that offers advertising, digital engagement, graphic design and media relation services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-09-07Acquired
Leadership Team
Mathieu Roskovensky
Chief Financial Officer
Jamie Wren
Chief Operating Officer & Partner
Recent News
2023-09-08
Company data provided by crunchbase