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City and County of Denver · 4 days ago

Marketing and Communications Specialist - Community Planning and Development

Denver, CO

Full-time

Hybrid

Mid Level

$85K/yr - $140K/yr

4+ years exp

The City and County of Denver is seeking a Marketing and Communications Specialist to lead comprehensive communication strategies for the Department of Community Planning and Development. This role involves creating and promoting communications to engage residents and stakeholders in city planning and development initiatives.

GovernmentHealth CareNon ProfitPublic SafetySecurity

No H1B

Responsibilities

Project communications: Strategize, create and post online content and collateral related to long-range planning, landmark preservation, plan review, permitting and inspections, and related projects

Website management: Produce and post content related to CPD services and major projects, manage and complete content update requests from department work teams, and manage and coordinate work of staff web authors

Newsletter/content management: Serve as lead writer and manager of department’s external newsletters, and create and maintain content calendar

Internal communications: Coordinate and support internal communications program for department of 280 employees, manage monthly internal newsletter, and support employee engagement events

Media relations: Respond to media inquiries, serve as department spokesperson (including on-camera interviews), build and manage relationships with local news outlets, and identify opportunities for proactive media outreach

CORA/records: Support communications around management of Colorado Open Records Act requests, including webpage and request form, and manage and complete CORA requests as needed, with a focus on media and high-interest topics

Work with the communications team to develop strategies, goals and tactics for outreach to the general public as well as specific audiences, internal and external

Develop and implement a variety of promotional, educational and informational communications (may include email newsletters, web content, printed collateral, social media, signage, events, video, etc.)

Creatively add to our suite of communications tools by identifying communications gaps, and implementing content strategies to meaningfully engage new people in city and neighborhood planning

Tailor communication to multiple audiences and by different types of projects

Advise, gain buy-in and build support among CPD work teams for your user-friendly approach to resident and customer communications

Create, maintain and organize web content on www.denvergov.org/CPD to ensure an accurate and current source of information about planning and regulatory initiatives as well as plan review, permitting and inspections processes

Work with the communications team to optimize website functionality and user experience

Represent the department at public events, which could include City Council meetings, community and public meetings, public meetings hosted by other government agencies or city departments

Engage with stakeholder groups and others via email, phone, in person on behalf of the department

Write and distribute news releases and media advisories

Manage general media requests and requests for interviews, ensuring accuracy, timeliness and appropriate tone

Periodically act as spokesperson and represent the department to news media, proactively and reactively, including on-camera interviews

Follow department-wide and citywide brand standards

Work effectively and efficiently with internal and external partners

Qualification

Strategic communicationsContent managementMedia relationsMicrosoft OfficeADA rulesGovernmental processesSpanish languageTime managementInterpersonal skills

Required

Bachelor's Degree in Business Administration, Marketing, Communications, or a related field

Four (4) years of full performance, professional level experience performing marketing and/or public relations functions including research and analysis, developing public announcements and publications, and developing marketing and/or public relations strategies

One (1) year of the appropriate type and level of experience may be substituted for each required year of post high school education. Additional appropriate education may be substituted for the minimum experience requirements

Preferred

Highly adept at communicating about technical information and complex processes in a way that is user-friendly, easy to understand and improves community engagement and the user/customer experience

Exceptional interpersonal and relationship-building skills with internal/external stakeholders at all levels of an organization

Excellent writing, editing and content management skills, with an eye for design for email newsletters, print collateral, websites and other online content

Experience in journalism and/or media relations

Familiarity with governmental processes, managing information requests (like CORA/FOIA) and supporting web forms

Efficiently demonstrates excellent time/work management skills

Works well under pressure and able to multitask

Proficient with Microsoft Office

Knowledgeable of rules for ADA accessibility for electronic communication

Spanish language skills are a plus