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PLUS Communications · 3 months ago

Senior Programmatic Media Buyer

Arlington, Virginia, United States

Full-time

Onsite

Mid, Senior Level

3+ years exp

PLUS Communications is a full-service communications firm based in Arlington, Virginia, seeking a creative and hard-working Senior Programmatic Media Buyer to join their fast-growing digital practice. The role involves executing and optimizing high-performing programmatic ad campaigns for top-tier advocacy clients, while mentoring junior buyers and analyzing campaign performance.

AdvertisingGraphic DesignPublic RelationsWeb Development

Responsibilities

Execute and optimize programmatic ad campaigns across buying platforms like The Trade Desk, StackAdapt, and DV360

Own the full lifecycle of programmatic campaigns, from trafficking to optimization and reporting

Analyze campaign performance, budget allocations, audience saturation, KPI performance, and pacing daily, making data-driven optimizations

Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients

Support best practices by mentoring junior buyers and contributing to internal training

Qualification

Programmatic ad campaignsDemand-side platformsCampaign performance analysisExcel proficiencyDigital advertising experienceMeet deadlinesAttention to detailPositive attitude

Required

At least 3-6 years of relevant experience in the digital advertising space. Past experience in political, advocacy, or agency environments is preferred

Strong hands-on experience with demand-side platforms like The Trade Desk and StackAdapt

Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work

Experience handling $5 million in advertisement spending