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PLUS Communications · 3 months ago

Senior Director, Digital Advertising

Arlington, Virginia, United States

Full-time

Hybrid

Director/Executive

6+ years exp

PLUS Communications is a full-service communications firm based in Arlington, Virginia. They are seeking a creative and hard-working Senior Digital Advertising Director to join their fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

AdvertisingGraphic DesignPublic RelationsWeb Development

Responsibilities

Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements

Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals

Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance

Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients

Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols

Qualification

Digital advertising experienceAd server proficiencyProgrammatic media buyingExcel proficiencyBudget management

Required

At least 6+ years of relevant experience in the digital advertising space. Past agency experience is a plus

Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt. Demonstrated equivalent experience is accepted

Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work

Experience handling $5 million in advertisement spending