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Particle · 3 days ago

TV Commercials Scriptwriter

United States

Contract

Remote

Mid Level

Particle is a men’s grooming company seeking a U.S.-based freelance Scriptwriter to support their TV production pipeline. The role involves writing clear, compelling TV scripts for various grooming and personal care products, focusing on benefit-driven messaging for televised advertising formats.

BeautyConsumer GoodsE-Commerce

Responsibilities

Writing short-form commercial scripts (30s, 60s) across various product lines

Clearly explaining product benefits and structuring transformation-based messaging

Building scripts that are easy to understand at a glance

Creating multiple variations for each concept to support performance testing

Adapting tone, structure, and angles across different creative directions

Qualification

Direct-response televisionConcise commercial structuresBenefit-driven messagingIterative testingClear call-to-actionTestimonial-style conceptsPresenter-style conceptsHigh-volume script output

Required

Experience in direct-response television writing, ideally with commercials that have aired on major U.S. broadcast or cable networks or national retail channels

Ability to write simple, concise commercial structures

Ability to create benefit- and outcome-driven messaging

Ability to write clear call-to-action moments

Experience with testimonial-style and presenter-style concepts

Ability to write scripts that are realistic to produce and work within practical production limits

Familiarity with iterative testing, performance feedback, and high-volume script output

Must reside in the United States for cultural and linguistic context relevant to the advertising format