Blue Heron Capital · 2 days ago
SEO & CRO Manager (B2B)
United States
Full-time
Remote
Senior Level
5+ years expVerato is a company focused on identity intelligence, helping organizations improve their data utilization and customer experiences. They are seeking a data-driven SEO & Conversion Rate Optimization Manager to enhance organic acquisition and website performance across their B2B digital properties, driving qualified pipeline growth through improved search visibility and user experience.
Angel InvestmentFinancial ServicesHealth CareSecurity
Responsibilities
Develop and execute a comprehensive B2B SEO strategy across technical SEO, on-page optimization, and content-driven growth
Conduct keyword research focused on high-intent, mid-funnel, and bottom-funnel B2B queries
Optimize site architecture, internal linking, and crawlability to improve organic performance
Partner with content teams to guide SEO-driven content planning, briefs, and optimization
Monitor algorithm updates and evolving search trends (including AI-driven search experiences)
Own the CRO roadmap for key website pages (homepage, product pages, landing pages, pricing, demos, forms)
Design and execute A/B and multivariate tests to improve conversion rates across the funnel
Analyze user behavior using tools like heatmaps, session recordings, and funnel analysis
Collaborate with UX/UI, growth marketing product marketing, and vendors to implement and scale winning experiments
Track and report on SEO and CRO KPIs, including organic traffic, keyword rankings, conversion rates, pipeline contribution, and revenue impact
Build dashboards and insights to communicate performance to stakeholders
Use data to prioritize initiatives and continuously refine strategies
Work closely with Demand Gen to align SEO and CRO efforts with campaign goals
Partner with Sales and RevOps to ensure lead quality and attribution accuracy
Collaborate with Engineering on technical SEO improvements and site performance
Work closely with UX design in developing test variants and establishing success goals for visitors
Qualification
Required
Bachelor's degree in a field approved by the hiring manager
5+ years of experience in SEO and/or CRO, with a strong emphasis on B2B
Proven success in improving organic traffic and conversion rates for B2B websites
Deep understanding of technical SEO fundamentals (site speed, indexing, schema, Core Web Vitals)
Hands-on experience with experimentation frameworks and CRO best practices
Strong analytical skills with the ability to translate data into actionable insights
Ability to manage several concurrent test projects and prioritize against marketing goals
Preferred
Experience in B2B SaaS, enterprise software, or complex sales cycles
Familiarity with long buying journeys, multiple personas, and gated content strategies
Experience optimizing demos, trials, or sales-led funnels
Knowledge of AI search, SERP features, and evolving organic discovery channels
Company
Blue Heron Capital
Blue Heron Capital invests in small-cap growth equity companies in healthcare and tech-enabled business services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Gordon Crenshaw
Partner
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