1-800-FLOWERS.COM, INC. · 3 days ago
Senior Marketing Manager, Corporate Gifting
Jericho, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr1-800-Flowers.com, Inc. is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. They are seeking a strategic, creative, and data-driven Senior Marketing Manager, Corporate Gifting to accelerate growth across their B2B segment by shaping and executing marketing programs that enhance brand positioning and drive lead generation.
E-CommerceFlowersRetail
Responsibilities
Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion
Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events
Manage and optimize the corporate gifting website to increase traffic, conversion, and user experience
Build and maintain an annual marketing calendar aligned to key corporate gifting moments (holidays, client/employee appreciation, retention initiatives)
Identify new B2B audience segments and verticals with high gifting potential
Own the strategy and execution of demand-gen and retention campaigns—from thought leadership and storytelling to promotional offers and lifecycle journeys
Create messaging and creative briefs that highlight the emotional and business impact of gifting
Collaborate with internal creative teams to deliver assets that reflect our premium brand standards
Develop marketing collateral, pitch decks, and playbooks that align Sales to a unified brand story
Lead go-to-market planning for new corporate gifting products, services, and digital tools
Partner with internal teams to ensure consistent messaging and client experiences across all touchpoints
Manage B2B email programs, including promotional sends, onboarding journeys, and client education campaigns
Use segmentation, testing, and automation to optimize engagement and conversion
Ensure alignment with CRM, lead scoring, and nurture workflows
Track and analyze performance across channels to refine strategy and improve ROI
Translate data into actionable insights to enhance lead quality, conversion rates, and pipeline growth
Test new content, messaging, and media approaches to drive continuous improvement
Qualification
Required
Strategic, creative, and data-driven mindset
Experience in developing and executing integrated marketing strategies
Ability to partner with Sales to build targeted lead generation and nurture campaigns
Experience managing and optimizing websites for increased traffic and conversion
Ability to build and maintain an annual marketing calendar
Experience identifying new B2B audience segments and verticals
Experience in demand generation and retention campaign strategy and execution
Ability to create messaging and creative briefs
Experience collaborating with internal creative teams
Ability to develop marketing collateral, pitch decks, and playbooks
Experience in go-to-market planning for new products and services
Ability to manage B2B email programs
Experience using segmentation, testing, and automation for optimization
Ability to track and analyze performance across channels
Experience translating data into actionable insights
Ability to test new content, messaging, and media approaches
Benefits
Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
Flexible Spending Account
Health Savings Account
401k retirement program
Mental health resources / Employee Assistance Program
Flexible paid vacation time
6 paid holidays
30% employee discount across our family of brands
Potential eligibility for annual merit-based wage increase, if applicable
Company
1-800-FLOWERS.COM, INC.
1-800-FLOWERS.COM, Inc.
Founded in 1976
1001-5000 employees
H1B Sponsorship
1-800-FLOWERS.COM, INC. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (9)
2023 (7)
2022 (10)
2021 (16)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-08-03IPO
Leadership Team
Adolfo Villagomez
Chief Executive Officer
W
William E. Shea
SVP, Finance and Administration, Treasurer and CFO
Recent News
2025-12-10
2025-12-09
2025-10-25
Company data provided by crunchbase