Vaco by Highspring · 2 days ago
Director of Marketing
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$170K/yr - $180K/yr
3+ years expVaco by Highspring is a high-end lifestyle and accessories brand seeking a Director of Marketing. The role involves developing and executing strategic marketing initiatives, leading integrated marketing strategies, and managing the marketing budget to drive brand awareness and customer engagement.
Staffing & Recruiting
Hiring Manager
Ciara Piazza
Responsibilities
Partner with Co-Founders to develop and execute strategic brand and seasonal marketing initiatives using a full 360° approach
Lead integrated marketing strategies across digital, social, retail, events, influencer, and community channels to drive awareness, acquisition, and retention
Collaborate with Digital, Retail, and Events teams to execute best-in-class product launches, store events, and brand moments
Own and manage the marketing budget across campaigns, photoshoots, events, influencer gifting, and partnerships
Oversee social media strategy and stay ahead of emerging platforms, trends, and content formats
Partner with the Digital team on paid social and influencer strategies designed to impact the full marketing funnel
Lead and mentor senior influencer and community marketing leadership, ensuring strategies drive engagement, consideration, and conversion
Oversee social content strategy and channel management to ensure consistency, innovation, and performance
Cultivate sponsorships and strategic partnerships to elevate brand presence and support events
Develop, coach, and inspire the Marketing & Brand team through goal setting, one-on-ones, and career development planning
Deliver innovative ideas and approaches that fuel brand evolution and cultural relevance
Monitor competitive landscape, consumer trends, and behavioral shifts to inform strategy and innovation
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field
Must have high-end retail/apparel or accessories experience
3-5 years of marketing experience, including 3-5 years in a senior leadership or managerial role
Proven success building and executing marketing strategies that drive brand awareness, customer growth, and revenue
Strong leadership skills with the ability to inspire, mentor, and motivate teams
Exceptional communication and collaboration skills across cross-functional teams
Strategic, analytical thinker with strong problem-solving capabilities
Proficiency in marketing technology platforms, analytics tools, and digital marketing channels
Ability to balance attention to detail with broader business objectives
Comfortable working independently in a fast-paced, ambiguous, results-driven environment
Preferred
master's degree in Marketing, Business Administration, or related field
A visionary leader with strong strategic acumen
Confident, engaging, and comfortable presenting ideas to stakeholders
Highly organized with strong project management skills
Adaptable and energized by evolving market dynamics
Data-driven with a creative edge
Company
Vaco by Highspring
Vaco is the Talent Solutions division of Highspring, a leading global professional services organization.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase