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Ipsos · 6 days ago

Director, Creative Strategy Solutions

Chicago, IL

Full-time

Hybrid

Lead/Staff, Director/Executive

$105K/yr - $115K/yr

5+ years exp

Ipsos is one of the world’s largest research companies, and they are seeking a Director of Creative Strategy Solutions to join their advertising strategy research practice. The role involves selling and delivering advertising solutions, drafting strategies that incorporate audience perspectives, and facilitating workshops with brand stakeholders.

AdvertisingConsultingMarket Research

Responsibilities

Work directly with and report to the Vice President who leads our strategy research practice

Mine client documents and Ipsos knowledge base for relevant cultural, category, and audience information that can be used to build strategies

Draft strategies that bring the audience’s perspective to life in a simple, focused way

Attend qualitative research as an active backroom participant and help the team quickly synthesize learnings afterward

Facilitate or participate in workshops with key brand stakeholders and help drive alignment around powerful, focused strategies

Provide flexible support for the quantitative research process, from helping with execution and analysis to steering the report narrative and key takeaways

Interface with both internal client service teams and clients themselves to support the sales process

Aid in database upkeep and analysis, supporting the creation of interesting and innovative thought leadership in the advertising strategy space

Qualification

Advertising strategyMarket researchConsumer insightsQualitative researchQuantitative researchClient-driven mindsetWorkshop facilitationPresentation skillsCritical thinking

Required

5+ years of experience in advertising strategy, marketing, market research, or consumer insights

Excellent written, verbal, and presentation skills

A client-driven and solutions-oriented mindset with the ability to manage multiple projects simultaneously

Familiarity with advertising strategy and comfort authoring core components of a brand's strategy

Experience in facilitating workshops with a variety of brand stakeholders and helping to drive understanding and consensus

Strong experience with qualitative research, including focus groups, in-depth interviews, and analyzing qualitative research

Some experience with quantitative research, including survey design, analysis, and delivery

Comfort being the ‘voice of strategy' when speaking with clients and internal partners, including presenting, fielding questions, and generally ‘thinking on your feet'

A willingness to challenge long-held industries beliefs around what a good strategy is when the data supports it

Happy flexing up and down in roles and responsibilities when the situation dictates

Strong business acumen and critical thinking skills