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Inside Higher Ed · 1 week ago

DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Boston, MA

Full-time

Onsite

Mid Level

$70K/yr - $85K/yr

3+ years exp

Inside Higher Ed is seeking a Digital Marketing Campaign Specialist for its Alumni Engagement and Operations team. The successful candidate will be responsible for building and executing digital ad campaigns to enhance alumni engagement and donations, utilizing mobile, social, and web platforms.

Digital MediaEducationHigher EducationJournalismRecruiting

Responsibilities

The Digital Marketing Campaign Specialist is primarily responsible for building, managing, monitoring, and optimizing campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University

Take ownership of all campaign activations and ensure their successful execution

Iterate on campaign design and copy to produce creative and engaging ad sets

Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels

Perform quality assurance testing before activating customer journeys

Monitor campaigns to ensure deliverability and optimal performance

Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed

Create and deploy lead generation campaigns

Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar

Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships

Qualification

Digital marketingCampaign managementData analysisMarketing Cloud certificationsAudience segmentationLead generationCommunication skillsCollaboration skillsCreativityOrganizational skillsInterpersonal skills

Required

Bachelor's degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred

Minimum three years of relevant experience

Strong knowledge of digital marketing trends; data driven; strong reporting skills

Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines

Creative and organized with strong commitment to quality and consistency

Technical knowledge of audience segmentation, lead generation, and data mining a plus

Overall marketing experience; a bonus if in an educational setting

Strong interpersonal skills