The Trade Desk · 3 hours ago
VP, Business Development - Regulatory & Franchise Verticals
San Francisco, CA
Full-time
Onsite
Director/Executive
$194K/yr - $357K/yr
15+ years expThe Trade Desk (TTD) is a company that is transforming the advertising landscape for global brands and agencies. They are seeking a Vice President of Business Development for Regulatory and Franchise Verticals to lead strategic initiatives and manage relationships with key brands, focusing on complex verticals that drive significant revenue and growth.
AdvertisingDigital MediaInformation TechnologyInternetMobileNative AdvertisingSocialSoftwareVideo Advertising
Responsibilities
Develop a multi-billion-dollar book of business, setting vertical-specific strategies that reflect distinct market dynamics across QSR, Finance, & Insurance, Auto, Pharma, and Canada
Balance near-term revenue delivery with durable, multi-year growth
Make clear investment and prioritization decisions across verticals
Serve as senior executive sponsor to C-suite clients, agencies, and holding companies
Navigate regulatory-heavy environments (Finance, Pharma) with credibility and discipline
Represent TTD externally with authority and clarity
Establish consistent operating rhythms across diverse vertical teams
Drive forecasting rigor, pipeline quality, and resource allocation
Ensure leaders are aligned on priorities while retaining vertical nuance
Hire, develop, and retain senior leaders across regions and verticals
Create clarity in org design, decision rights, and accountability
Raise the bar on talent density and leadership maturity
Qualification
Required
15+ years of experience in advertiser leadership, strategic partnerships or business development roles with deep knowledge of brand marketing and media investment strategies
Proven track record of leading a $4B+ book of business with full accountability
Strong commercial acumen, including understanding of marketing P&L, media planning and buying workflows and programmatic advertising ecosystems
Experience leading large, complex teams (40+ FTE; 150+ preferred)
Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements with agency HoldCos and multi-billion dollar clients
Global perspective with success leading distributed teams and scaling programs across multiple regions
Preferred
Authentic and values driven leader, someone who embodies our core values
Collaborative leadership style, you're someone who thrives in a non-political and team first environment, you build trust and alignment across diverse groups of stakeholders and global teams
A forward-looking perspective, you're someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
Inclusive and empathic – you champion diversity of thought and foster an environment where all voices are heard and respected
Low ego, high impact – you prioritize outcomes over credit
Benefits
Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan
The Trade Desk also offers a competitive benefits package.
Company
The Trade Desk
The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers.
1001-5000 employees
H1B Sponsorship
The Trade Desk has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (49)
2023 (38)
2022 (39)
2021 (31)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$257.5MKey Investors
Wellington ManagementBridge BankHermes Growth Partners
2021-07-08Post Ipo Equity
2016-09-21IPO
2016-05-09Debt Financing· $125M
Leadership Team
Jeff Green
CEO
Mitch Waters
Senior Vice President of Client Service APAC
Recent News
The Motley Fool
2026-01-23
Sports Business Journal
2026-01-22
2026-01-22
Company data provided by crunchbase