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TikTok · 4 days ago

Senior Product Manager, Ads Manager - Seattle

Seattle, WA

Full-time

Onsite

Mid, Senior Level

$200K/yr - $393K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process. The role involves leading the development and optimization of features within TikTok Ads Manager, collaborating with cross-functional teams, and leveraging customer feedback to improve the ad creation process.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals

Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers

Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process

Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions

Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform

Qualification

Product ManagementOnline Advertising KnowledgeData AnalyticsMandarin ProficiencyCross-functional CollaborationCustomer Feedback IntegrationProblem-solving SkillsCommunication Skills

Required

BA/BS degree

Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders

3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization

Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding

Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance

Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams

Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders

Preferred

5+ years of experience as a PM, building and launching ad interface or platform products

An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment

Experience in fast-paced environments, particularly within startups or rapidly evolving industries

Benefits

Medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)