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Richline Group, a Berkshire Hathaway Company · 2 days ago

Social Media Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $80K/yr

5+ years exp

Richline Group, a subsidiary of Berkshire Hathaway, is a leading jewelry manufacturer and marketer. They are seeking an experienced Social Media Manager to lead social media efforts for their brand, Silpada, focusing on strategy, content planning, and community growth across various platforms.

Manufacturing

Responsibilities

Own and implement the overarching social media strategy across all channels to drive brand awareness, engagement, and revenue growth

Develop a cohesive full funnel content strategy that integrates organic content, UGC, influencers, and paid advertising

Build monthly and quarterly social roadmaps aligned with marketing campaigns, product launches, and business goals

Monitor industry trends, platform updates, competitor activity, and consumer behavior to ensure the brand stays ahead of the curve

Write clear and compelling creative briefs for the social content team and for paid social ads

Oversee production of brand content and UGC, including requesting, directing, reviewing, and approving assets

Lead concept development for campaigns, storytelling hooks, Reels, TikTok series, evergreen UGC, and influencer collaborations

Maintain consistent brand voice and visual identity across all social platforms

Schedule, publish, and manage all social media posts across channels

Ensure the content calendar is optimized for engagement, reach, and revenue

Collaborate with marketing, creative, and merchandising teams to ensure accuracy and alignment across campaigns

Develop and execute the full UGC strategy to support paid ads and organic channels

Create UGC assets personally when needed

Recruit, brief, and manage UGC creators and negotiate usage rights

Write UGC contracts and usage right agreements

Review and approve all UGC submissions for quality and brand fit

Manage influencer programs from outreach and negotiations to onboarding and ongoing communication

Identify new talent partners and build long term relationships with creators aligned with the brand ethos

Track influencer performance, conversions, and ROI

Collaborate with the paid media team on creative direction, audience development, and performance insights

Provide creative briefs, UGC concepts, hooks, and messaging that support paid ad performance

Ensure that paid and organic strategies complement each other

Monitor all social channels and respond to customer questions, comments, and engagement opportunities

Maintain a supportive and positive brand community

Identify customer insights and report emerging themes to the marketing team

Track, analyze, and interpret social media performance metrics including engagement, CTR, CTA performance, ROAS, ACOS, CPA, conversion rate, audience growth, and content level KPIs

Produce detailed monthly performance reports for the executive team

Recommend optimizations and new initiatives based on data

Work closely with creative, marketing, merchandising, and paid media teams to ensure cohesive messaging and execution

Contribute to digital strategy meetings and campaign kickoff sessions

Support brand storytelling and strategic initiatives across email, site, and advertising

Qualification

Social media strategyContent creationData analyticsInfluencer managementSocial scheduling softwareAnalytics toolsKPI understandingVideo editingCommunication skillsCreative thinkingOrganizational skills

Required

Bachelor's Degree in Marketing, Public Relations, Communications, Business, or a related field

5 to 7 years of experience in social media management for an ecommerce brand or retailer

Advanced understanding of social media platforms, algorithms, and content best practices

Strong experience with social scheduling software such as Later or equivalent

Proficiency with analytics tools such as Google Analytics, Meta Insights, Pinterest Analytics, and TikTok Analytics

Deep understanding of KPIs including ROAS, CPA, ACOS, CTR, conversion rate, and customer acquisition metrics

Exceptional writing, editing, and communication skills

Strong creative thinking with the ability to ideate and execute visually appealing content and campaigns

Experience managing influencers, negotiating deliverables, and overseeing creator partnerships

Ability to multitask, adapt quickly, problem solve, and thrive in a creative environment

Strong organizational skills and attention to detail

Proficiency with Excel, Smartsheet, and PowerPoint

Preferred

Experience with video editing and short form content creation is a plus

Benefits

401(k)

Dental insurance

Employee discount

Flexible spending account

Health insurance

Life insurance

Paid time off

Parental leave

Vision insurance

Company

Richline Group, a Berkshire Hathaway Company

As a proud Berkshire Hathaway subsidiary, Richline Group has been a global leader in manufacturing and distributing precious and non-precious metals since 2007.

Founded in 2007

New York, New York, USA

1001-5000 employees