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collystring · 1 day ago

Sr. Digital Analytics Manager (Technical)

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $95K/yr

2+ years exp

Collystring is a remote-first performance marketing agency seeking a Sr. Digital Analytics Manager. The role involves designing and implementing analytics frameworks, managing tracking solutions, and analyzing multi-channel performance data to optimize client digital experiences.

AdvertisingMarketingSEMSEOSocial Media Marketing

Responsibilities

Design and implement comprehensive analytics frameworks including GA4 configuration, data layer architecture, and cross-platform tracking solutions

Develop and maintain advanced reporting dashboards in Looker Studio, Supermetrics, and other visualization platforms

Configure and manage customer data platforms including Segment for unified data collection and routing

Implement and optimize tracking solutions using tools like Elevar for enhanced eCommerce tracking

Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience

Develop analytics strategies and implementations to serve diverse client portfolios ranging from enterprise organizations with hundreds of pages to smaller businesses with streamlined digital footprints

Ensure data accuracy and integrity across all client measurement systems through systematic validation and QA processes

Analyze multi-channel performance data to deliver actionable insights and strategic recommendations

Collaborate with our data director to optimize data collection pipelines and measurement capabilities

Lead troubleshooting efforts for tracking discrepancies and attribution challenges

Present complex analytical findings to diverse stakeholder groups with clarity and confidence

Qualification

Google AnalyticsTag ManagerLooker StudioData analyticsTracking architectureLead GenerationECommerceA/B testingConversion rate optimization

Required

Fluent in managing, deploying, and debugging tracking infrastructure

Full working knowledge of platforms like Google Analytics, Tag Manager, and Looker Studio

Understanding of the difference in the attribution models between Ads and GA

Understanding of how the data layer functions and the value in accurate tracking

Ability to analyze conversion paths and develop a hypothesis to optimize conversion rates

Experience in both Lead Generation and eCommerce

2-3 years experience in data analytics + tracking architecture