PharmaCann Inc · 1 day ago
Marketing Manager
PharmaCann Inc. operates best-in-class production facilities and retail dispensaries for cannabis-based products. The Marketing Manager will develop effective marketing plans and collaborate with various departments to support the overall brand strategy.
Health CareMedical
Responsibilities
Accountable for managing and executing retail and wholesale marketing campaigns
Develop and maintain the annual marketing retail and brand marketing calendar
Partner with vendors and procurement to produce marketing materials
Develop and implement go-to-market strategies that drive traffic, sales and profit
Manage the creative strategy and process for all creative executions
Build strategic relationships with key industry players, agencies, and vendors
Identify, execute & measure offline media plans to support and sustain new store openings
Work cross-functionally to measure and report performance and insights from marketing campaigns
Lead the development and execution of virtual and local live event marketing campaigns
Manage relationships and workstreams with marketing agencies, platforms and service providers
Manage relevant marketing budgets
Projects a positive image of the organization to employees, customers, industry, and community
Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives
Other duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and/or supplemental work
Qualification
Required
Proven track record of implementing marketing campaigns that drive customer growth and brand awareness
Working alongside a high-performing retail team
Ability to thrive in a dynamic, complex, highly regulated, and evolving industry
A doer that can take concepts ideas to execution
Highly effective organizational, collaborative and consultative skills
Strong problem-solving ability, organizational and time-management
Bachelor in Marketing & Communications or related field preferred, or equivalent experience
2+ years B2C/retail marketing experience
Creativity
Leadership
Results
Communication and Presentation
Customer Focus and Relationship Building
Influencing Problem Solving and Decision Making
Information and Technology Proficiency
Technical Industry and/or Profession Expertise
Able to use a computer for extended periods of time
Able to move about a typical office, manufacturing, or retail environment
Able to perform general office managerial and administrative activities
Able to lift and move up to 25 pounds occasionally
Regular and on-time attendance
Hours regularly exceed 40 hours per week
Occasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required
Company
PharmaCann Inc
PharmaCann, founded in 2014, is one of the country’s largest vertically integrated cannabis companies, providing safe, reliable, top-quality cannabis products to improve people’s lives.
Funding
Current Stage
Growth StageLeadership Team
Recent News
Cannabis Business Times -
2024-05-05
2024-03-18
Times Herald-Record
2024-02-19
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