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Wpromote · 2 days ago

Head of Paid Search

United States

Full-time

Remote

Director/Executive

$170K/yr - $200K/yr

6+ years exp

Wpromote is a leading digital marketing agency known for its inclusive work environment and strong emphasis on employee support. They are seeking a Head of Paid Search to lead the paid search discipline, drive strategy and innovation, and mentor a large team to achieve business goals.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Managing a team of 90+ individuals, with 6 direct reports

Working with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow paid search practice. Managing the recruitment, retention, and professional development of the department

Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s

Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy

Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on cultivating curiosity, building connections, acting with respect, delivering excellence, and celebrating success

Working directly with CEO, CRO, and SVP’s, and Client Services to spearhead agency new business and PR initiatives including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc

Driving paid search work for the team, including strategy development, tactical expertise, and measurement of search programs

Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies

Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction

Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams

Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment

Partnering with interdisciplinary teams, platform and technology partners, and agency leadership at large to develop and guide OKRs, cross-functional strategic initiatives, and special projects, holding relevant members accountable to any respective follow-through

Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and developing the roadmap for future success

Qualification

Paid Search StrategyDigital Media ExperienceTeam ManagementGoogle Ads ProficiencyBing Ads ProficiencyMedia Performance AnalysisInnovationCommunication SkillsProject ManagementMentoring Skills

Required

Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search in Google & Microsoft

Minimum of 4+ years of prior staff management, development and mentoring experience

Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries

Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms

Deep knowledge of all aspects of the search space: platforms, vendors, platform measurement, content creation, media, technology, UX

Strong Understanding of how creative, measurement tools, and audience play a role in the Search landscape

Proficient knowledge with Google & Bing ad planning/buying (self-serve)

The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business; including budget management, resource planning, and client success

Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals (Must have: ecomm and lead gen experience; Nice to have: hospitality, entertainment, financial services, restricted verticles)

Working experience managing multi-million dollar yearly media budgets

Ability to perform media performance analysis and create business plans to improve team output and client performance

Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI

Willingness to monitor as needed outside of operational hours

Knack to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients

A track record of participating in successful new business pitches

The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans

Strong time and project management skills, with the ability to identify and respond to situations rapidly

Excellent oral, written, and interpersonal communication skills; including strong presentation skills