Demand.io · 2 weeks ago
VP of Brand | Strategic Showrunner
Santa Monica, CA
Full-time
Onsite
Director/Executive
$380K/yr - $550K/yrDemand.io is a profitable, founder-led product studio driving $1B+ in annual GMV. They are seeking a VP of Brand to operate as a Strategic Showrunner, responsible for architecting a Category-Defining Brand and leading high-fidelity narrative campaigns.
E-CommerceRetail TechnologyWeb3
Responsibilities
You will not be approving social calendars. You will be architecting the external reality of the enterprise
You will define and execute the transition from Demand.io to the Product.ai Enterprise
You will unify our three distinct surfaces—The Transaction Layer (SimplyCodes), The Intelligence Layer (Product.ai), and The Corporate Entity—into a cohesive "Intel Inside" Strategy
You will replace "Performance Marketing" with High-Fidelity Narrative Campaigns
You will launch movements (e.g., "The War on Ad-Tech") that generate organic press and user advocacy, rather than buying rented attention via Facebook/Google
You will lead the internal studio (Design, Video, Content Strategy), transforming it from a "Service Bureau" into a Cinema-Quality Production House
You will enforce a "Studio-Quality" standard on every pixel and sentence that leaves the building
You will operate as the primary translator between the Engineering Core and the market
You will turn complex concepts like "Neuro-Symbolic Validation" and "Unbiased Ranking Engines" into desirable consumer assets
Qualification
Required
You are a Systems Thinker: You do not view 'Brand' as a logo or a color palette. You view Brand as a Worldview. You understand that every touchpoint—from the API documentation to the merchandise—is a signal of our principles
You are an Anti-Marketer: You reject the 'Growth Hacking' and 'Performance Marketing' playbooks. You believe that if a product requires paid acquisition to grow, the product (or the story) is broken. You optimize for Resonance, not Impressions
You are a Player-Coach: You are capable of writing the manifesto, directing the video shoot, and editing the copy yourself. You do not hide behind agencies. You are a Deep Generalist who operates with extreme agency
You are a Cultural Strategist: You understand the mechanics of 'Hype' and 'Status.' You know how to position a utility product as a Cultural Artifact (like Rimowa or Teenage Engineering) rather than just software
Benefits
100% premium coverage for you and your family
Daily catered lunches
Unlimited PTO that we actually expect you to use to recharge
Company
Demand.io
Demand.io is a network of shopping platforms & experiences that create greater alignment between brands, consumers and creators.
Founded in 2009
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Quoc
Founder and CEO
Recent News
Built In LA
2024-04-09
Built In LA
2024-04-09
Built In LA
2024-04-09
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