Goodwin · 2 days ago
Digital Marketing Specialist
New York
Full-time
Hybrid
Mid Level
$85K/yr - $110K/yr
4+ years expGoodwin Procter LLP is a leading law firm that partners with successful investors and entrepreneurs across various industries. As a Digital Marketing Specialist, you will support the execution of impactful brand, content, and event marketing projects, collaborating with cross-functional teams to enhance the firm's marketing efforts and strategies.
Intellectual PropertyLaw EnforcementLegalLife ScienceReal Estate
Responsibilities
Enhance our brand awareness, engage our audiences, and drive measurable results
Collaborate with cross-functional partners throughout the firm to develop compelling website content for our target audiences
Monitor and report on digital marketing performance and user engagement using relevant analytics tools, using findings to help improve our strategy
Oversee the day-to-day operations of our social media request queue, including managing workflows to ensure briefs and deadlines are met
Support colleagues across the organization with social media queries and requests ensuring our team is always delivering top-class service to stakeholders while upholding correct processes and brand standards
Support, mentor, and help train junior team members on an ongoing basis
Qualification
Required
4+ years of experience in digital marketing, social media marketing, and/or content creation
Experience working in professional services is a plus but not essential – we welcome applications from all backgrounds
Experience working within workflow management tools (e.g., Workfront, Asana, Trello, etc.)
A portfolio of work or equivalent may be requested as part of the application process
Work environment 4 days in office required
Occasional travel to other offices
Creative and analytical with a keen eye for detail, problem-solving aptitude, and proactive approach
Knowledgeable about real-world applications of digital marketing best practices across multiple channels, particularly social media and web
Highly organized and comfortable managing multiple workflows, projects, and timelines
Self-motivated with the ability to work collaboratively in a fast-paced, agile environment
Excellent written and verbal communicator, with a knack for crafting engaging copy
Strong understanding of major social platforms, including LinkedIn, Instagram, and X, and their respective best practices
Experience with social media management tools (e.g., Sprout Social, Later, Hootsuite, etc.)
Knowledge of and interest in current social media and marketing trends
Graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut)
Strong understanding and experience developing website content marketing plans and strategies
Strong understanding of content management systems (CMS) (e.g. Sitecore, WordPress)
Understanding of analytics platforms and best practices (e.g., Google Analytics, Parse.ly, Hotjar, use of UTMS, A/B testing)
Familiarity with SEO (and GEO, AEO, etc.) principles and tools
Knowledge of accessibility standards (WCAG) and responsive design principles
Familiarity with UX research tools and methodologies
Preferred
Experience with social media advocacy platforms or programs (e.g., Clearview Social, Advocacy by Sprout Social, etc.) is a plus
Experience with paid social media is a plus
Benefits
Flexible work arrangements and hybrid work schedule
Health, dental, and vision insurance
Life and disability insurance
Retirement & Savings Plan
Emergency back-up child and adult care
Paid vacation, sick time off, and holidays
Professional development and career advancement opportunities
Employee recognition and reward programs
Employee wellness and assistance programs
Employee discounts and perks
Company
Goodwin
Goodwin is a global law firm with more than 1,800 lawyers in its offices located in the United States, Europe and Asia.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mary Shen O'Carroll
Chief Operating Officer
Daniel Lang
Partner
Recent News
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2025-12-17
2025-11-11
Mergers & Acquisitions
2025-11-06
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