Florida Education Institute · 1 day ago
Marketing Manager
West Miami, FL
Full-time
Onsite
Mid, Senior Level
$60K/yr - $75K/yr
5+ years expFlorida Education Institute is seeking a Marketing Manager to lead and execute marketing activities aimed at enhancing student enrollment and institutional growth. The role involves managing websites, PPC campaigns, and overseeing various marketing efforts to ensure high performance and compliance.
EducationTrainingVocational Education
Responsibilities
Design, build, manage, and optimize educational websites and landing pages
Maintain site structure, navigation, content updates, and conversion optimization
Ensure mobile responsiveness, speed, SEO fundamentals, and UX best practices
Coordinate creative direction with graphic designers while maintaining hands-on control
Personally manage and optimize PPC campaigns, including Google Ads (Search, Display, YouTube); Meta (Facebook & Instagram)
Conduct keyword research, audience targeting, ad copy creation, and bid management
Track cost-per-lead (CPL), conversions, and budget pacing daily
Scale and pause campaigns based on enrollment priorities and performance
Manage external marketing agencies and specialized vendors
Oversee graphic designers, videographers, SEO vendors, and web support contractors
Execute and oversee SEO strategy (on-page, technical, and content)
Optimize program pages, blogs, and landing pages for organic search
Ensure local SEO optimization and brand consistency
Guide content creation while maintaining final editorial control
Design and manage email campaigns for inquiries, nurturing, and reactivation
Segment audiences by program, behavior, and start date
Analyze lead quality, conversion rates, and ROI by channel
Produce clear, actionable performance tracking reports for leadership
Collaborate with IT and Admissions to align marketing execution with enrollment outcomes
Ensure all marketing claims are accurate, supportable, and institutionally approved
Maintain documentation of campaigns, vendors, budgets, and performance metrics
Protect institutional brand integrity and student trust
Qualification
Required
Bachelor's degree required
5+ years of hands-on marketing experience
Proven ability to design, build, and manage websites and landing pages
Proven in-house PPC execution experience (Google Ads & Meta Ads)
Strong understanding of SEO, email marketing, and analytics
Experience managing vendors, agencies, and creative professionals
Strong writing skills for ads, emails, landing pages, and internal documentation
High level of accountability, organization, and technical confidence
Benefits
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Florida Education Institute
Florida Education Institute provides career training programs and student support services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase