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Fanatics · 1 day ago

Brand Marketing Manager

New York, NY

Full-time

Onsite

Mid, Senior Level

$108K/yr - $134K/yr

5+ years exp

Fanatics is a leading global digital sports platform, and they are seeking a Brand Marketing Manager to join their Marketing team. The role involves managing marketing initiatives across multiple sports and collaborating with various teams to deliver campaigns that enhance brand awareness and engagement.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Be the eyes, ears, and voice of current and future collectors, applying an understanding of insights, demographics, and psychographics to develop and influence marketing programs

Managing the annual marketing calendar, ensuring visibility and alignment across internal teams and external partners

Build & lead marketing plan and executions that increase awareness and purchase

Collaborating cross-functionally with Product, Social, Content, Communications, Trade, Athlete and Performance Marketing teams to ensure seamless execution across verticals

Lead ongoing meetings with licensors to track and align on marketing support plans

Ensure all marketing efforts are implemented following appropriate guidelines

Monitor campaign performance and communicate findings internally via recap decks

Contribute to operational excellence by maintaining campaign trackers, presentation templates, and other shared resources

Live the Marketing standards (sense of urgency, attention to detail, innovation, calculated risk-taking, and integrity) and lead by example

Qualification

Brand marketing experienceProject management skillsCollaboration skillsMicrosoft Office proficiencyPassion for sportsCommunication skillsSelf-motivatedOrganizational skills

Required

5-7 years of experience (including structured internships/work placements) within a brand or integrated marketing team, or within an account management/strategy role within a marketing agency

Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment

Exceptional communication and collaboration skills; comfortable influencing stakeholders at all levels

Self-motivated and highly organized to support day-to-day evolving tasks and projects within a team and independently

Passionate about sports – in particular UFC, WWE, MLS, and Tennis (knowledge of the trading card and collectibles space is a plus)

Proficient in Microsoft Office with the ability to create compelling and informative presentations