Entreprenista ยท 4 days ago
Head of Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expEntreprenista is a mission-driven company that empowers ambitious women founders by sharing their stories and fostering a supportive community. They are seeking a strategic marketing leader who can build scalable strategies and oversee multiple marketing initiatives to amplify the company's voice and impact.
BroadcastingMedia and EntertainmentSocial Entrepreneurship
No H1B
Responsibilities
Tracking & Reporting Excellence: Build comprehensive reporting and analysis based on established attribution frameworks
Multi-Touch Attribution Mastery: Implement and manage complex attribution systems to solve attribution gaps in our marketing funnels
Revenue Impact: Support annual revenue and profit margin goals through strategic content and marketing initiatives
Cross-Functional Strategy: Bridge content and growth marketing teams to collaborate effectively on top-funnel (content) and bottom-funnel (growth) activities
Performance Analysis: Establish and monitor KPIs for email collection, social engagement, web traffic, and podcast downloads
People Management: Lead and grow remote team including social media manager and content strategist, with plans to expand the team as we grow, emphasizing collaboration, speed, excellence, and accountability
Process Implementation: Optimize remote-first processes and communication protocols, deadline management, and cross-functional project workflows
Lead Generation Optimization: Enhance lead magnet effectiveness
Multi-Platform Content: Oversee editorial calendar across social media, website, podcast, email, and partnership content
SEO & Website Content: Drive organic traffic growth through strategic content development and website optimization
Brand Voice Consistency: Ensure consistent messaging across all touchpoints that drives membership conversions and brand awareness
Major Campaign Leadership: Lead creative and marketing for Entreprenista 100, Founders Weekend, Power Groups, and other key initiatives
Partnership Content: Develop co-marketing assets and campaigns with brand partners
Product Marketing: Support recently launched and upcoming products
Personal Brand Strategy: Develop thought leadership content for founders
Qualification
Required
5+ years in content marketing, integrated marketing, and team management for membership/community businesses or media companies
Experience working for a media publisher or community
Advanced proficiency in Google Analytics and HubSpot with experience building reports and dashboards
Proven experience implementing and managing complex multi-touch attribution systems
Strong people management skills with experience leading remote teams through transitions and scaling phases
Comfortable with our tool stack including ClickUp, Klaviyo, Stripe, Webflow, Samcart, Circle.so, Manychat, and social media management platforms
Exceptional written communication skills with the ability to edit copy to brand voice standards
Expertise in lead generation, particularly webinar and email marketing
Experience bridging content and performance marketing teams with a track record of successful project management
Deep understanding of membership/community business models, lifetime value optimization, and retention strategies
Internal drive for organization and can create systems that help teams exceed expectations with limited supervision
Ability to move fast without sacrificing excellence, with a problem-solving mindset and proactive approach to execution
Appreciate personal development and are passionate about empowering women entrepreneurs
Reliable computer and internet connection with comfort using video conferencing and collaborative tools
Availability during standard business hours (9am-6pm EST)
Preferred
Based in South Florida and available to have in person meetings as needed in Miami or Palm Beach Gardens
Experience managing multiple marketing initiatives while maintaining oversight of strategy as well as the small details
Interest in community building and empowering women entrepreneurs
Ability to see analytics as storytelling and problem-solving tools, not just numbers
Mentoring others and building high-performing teams
Combination of strategic vision and hands-on execution skills
Future forward oriented to leverage tech tools and AI in order to improve efficiency, quality, and productivity
Creating authentic connections through compelling content
Developing marketing strategies and finding creative solutions to bring those strategies to fruition
Thriving in fast-paced environments where day-to-day can be variable
Benefits
Flexible Remote Culture
Exceptional Team
Growth Opportunities
Community Connection
High Standards
Company
Entreprenista
Entreprenista is a community of motivated women founders providing a platform that inspires women leaders to start their businesses.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Stephanie Cartin
CEO
Courtney Spritzer
Co-Founder & Co Host
Recent News
2025-10-06
2025-05-01
Company data provided by crunchbase