Ryan · 1 day ago
Vice President, Demand Generation
Plano, TX
Full-time
Hybrid
Director/Executive
15+ years expRyan is a company that promotes a hybrid work culture and offers various employee benefits. The Vice President of Demand Generation will support the CMO in developing and implementing marketing plans to enhance brand awareness and drive growth, while also leading a global demand generation team and managing integrated marketing campaigns.
ConsultingFinancial ServicesRisk ManagementTax Consulting
Responsibilities
Build, mentor, and lead a high-performing global demand generation team, cultivating innovation, accountability, and career growth
Promote an inclusive, collaborative culture that fosters modern marketing capabilities and continuous learning
Collaborate with peers in brand, events, and communications to ensure alignment and best practice sharing
Champion cross-departmental collaboration with Sales, Service Delivery, and Sales Operations teams to align on goals and streamline execution
Provide clear strategic direction while developing pathways for growth and advancement
Design and execute integrated campaigns tailored to enterprise and mid-market segments, aligned with vertical industry strategies
Translate tax policy changes and competitive insights into targeting, messaging, and new go-to-market opportunities
Partner with Sales and Regional Leadership to deliver campaigns that address local market needs and capture emerging opportunities
Create outbound and account-based marketing (ABM) strategies to drive net-new client acquisition, cross-sell, and upsell opportunities
Partner with the Events team to align campaign and event plans, supporting with messaging and content development that drive client engagement and lead generation
Own and deliver pipeline growth targets through multi-channel programs (digital, paid media, webinars, ABM, and integrated campaigns)
Leverage data and analytics to evaluate and optimize campaign performance, lead quality, and funnel conversion
Collaborate with marketing operations to enhance reporting and turn insights into improvements that increase marketing’s contribution to revenue
Partner with Service Delivery to guide allocation of the demand generation budget within the P&L, ensuring resources are aligned to maximize ROI and support growth priorities
Ensure brand consistency, positioning, and messaging across campaigns in collaboration with brand, events, and communications teams
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
15+ years of progressive experience in B2B demand generation, marketing strategy, or go-to-market leadership with at least 5+ years in professional services
Proven success in scaling global demand generation and ABM programs that deliver measurable pipeline and revenue growth
Excellent project management, communication, and stakeholder influence skills with ability to align senior leadership and cross-functional teams
Intermediate to advanced skills in Microsoft® Word, Excel, Outlook, Access, PowerPoint, and Internet navigation and research
Proficiency with marketing automation platforms (Eloqua, Marketo, HubSpot)
Strong experience with CRM tools, particularly Salesforce
Familiarity with data visualization and analytics platforms (e.g., Tableau, Power BI, Google Analytics)
Working knowledge of SEO, paid search, social media platforms, and ABM tools (e.g., Demandbase, 6sense)
Strong project management, communication, and stakeholder influence skills with the ability to align senior leadership and cross-functional teams
Excellent organizational skills and attention to detail
Excellent interpersonal skills with an ability to build strong relationships
Integrity in high-profile collaborative execution of cross-functional deliverables
Valid driver's license required
Preferred
MBA preferred
Certifications in Pardot, Marketo, Eloqua, HubSpot, or Google Ads are a plus
Leadership or digital marketing certifications (e.g., AMA PCM, Pragmatic Institute) are advantageous
Benefits
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
Company
Ryan
Ryan is a technology-driven tax services firm that offers advisory and consulting services on a multi-jurisdictional basis.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$687MKey Investors
Ares ManagementOnex
2022-05-26Private Equity
2018-10-17Private Equity· $317M
2015-08-16Debt Financing· $300M
Leadership Team
G. Brint Ryan
Chairman and CEO
Ray Ann Cacheria
SVP, CIO
Recent News
2025-12-16
Business Wire
2025-12-08
2025-11-25
Company data provided by crunchbase