Awesomely · 2 months ago
Facebook Media Buyer
Awesomely is an award-winning online education company helping aspiring investors and entrepreneurs level up their finances and lives. They are seeking a Facebook Media Buyer to manage high-budget direct response campaigns, collaborate with creative and data teams, and optimize ads for growth.
E-LearningEducationTraining
Responsibilities
Plan, launch, and manage direct response Facebook ad campaigns inside Meta Ads Manager, focusing on lead gen and sales funnels
Research audiences, interests, lookalikes, and competitors to sharpen targeting and creative strategies
Work closely with creatives to develop, test, and iterate winning ad formats, images, videos, and copy
Optimize campaigns for ROAS, CPA, CPL using data analysis, A/B testing, and CRO best practices
Collaborate with funnel and dev teams to ensure smooth integration between ads, landing pages, and sales flows
Track and report campaign performance with actionable insights for scaling and improving
Stay on top of Facebook/Meta Ads platform updates, compliance policies, and emerging trends
Manage and forecast ad budgets to maximize profitable growth. Find new opportunities to expand campaigns and test creative innovations
Qualification
Required
Proven experience running Facebook/Meta Ads campaigns with strong direct response results, specifically with DTC info products
Deep hands-on expertise in Facebook Ads Manager (ad formats, targeting, reporting, analytics)
Solid track record scaling campaigns for info products, coaching, or online education
Strong analytical skills—you know how to turn data into actionable insights
Collaborative mindset—you'll work closely with creative and funnel teams to align strategy
Familiarity with sales funnels, VSLs, and direct response marketing principles
Coachable, adaptable, and willing to experiment and iterate fast
Self-starter with strong organizational skills and accountability to own projects start-to-finish
Preferred
Bonus: You're a shark at Facebook ads—but you check your ego at the door, stay open to feedback, and play well with others
Benefits
Comprehensive health benefits
PTO
Matching 401K